Critical and Contextual Studies
Critical and Contextual Studies
Module AA3311
Research & Enquiry
What role does fashion photography play in trend creation and fashion sales?
Out of all the creative industries the fashion industry is the largest employer being worth 21 billion pounds. However, without the influence of fashion photography and advertising, how successful would the fashion industry? How would the latest trends and fashions come to the attention of buyers without the help of photography? This research paper will give an insight to fashion photography’s general effect on the fashion industry, the benefits the fashion industry has from fashion photography including the creation of fashion trends and any problems caused by this. To show a good understanding of the field researched, the author has looked at secondary research as this shows what other researchers have found, what has previously been discussed about the topic and lastly what has been said by the fashion industry themselves. Involved in this was looking at journal articles relating to the subjects mentioned, web pages and books. Firstly, the author will touch on fashion tren forecasting. The main body of this research paper the author wishes to argue the positive and negative effects photography has had to the fashion industry, especially through technological advancements with social media and the Internet. The author will also question the current fast fashion trends and how the increased popularity of photography has sped up this. Another key factor in all research will be the omnipresent factor of social class. Lastly through a substantive and considered researched investigation, this research paper will reach a well-researched evaluative conclusion.
When researching into the role fashion photography plays in trend creation, firstly the relationship fashion and photography has must be looked at. “The fashion world is extremely competitive and fast-paced.” (Ferguson. 2007) This defines not only the way in which the
Module AA3311
Research & Enquiry
What role does fashion photography play in trend creation and fashion sales?
Out of all the creative industries the fashion industry is the largest employer being worth 21 billion pounds. However, without the influence of fashion photography and advertising, how successful would the fashion industry? How would the latest trends and fashions come to the attention of buyers without the help of photography? This research paper will give an insight to fashion photography’s general effect on the fashion industry, the benefits the fashion industry has from fashion photography including the creation of fashion trends and any problems caused by this. To show a good understanding of the field researched, the author has looked at secondary research as this shows what other researchers have found, what has previously been discussed about the topic and lastly what has been said by the fashion industry themselves. Involved in this was looking at journal articles relating to the subjects mentioned, web pages and books. Firstly, the author will touch on fashion tren forecasting. The main body of this research paper the author wishes to argue the positive and negative effects photography has had to the fashion industry, especially through technological advancements with social media and the Internet. The author will also question the current fast fashion trends and how the increased popularity of photography has sped up this. Another key factor in all research will be the omnipresent factor of social class. Lastly through a substantive and considered researched investigation, this research paper will reach a well-researched evaluative conclusion.
When researching into the role fashion photography plays in trend creation, firstly the relationship fashion and photography has must be looked at. “The fashion world is extremely competitive and fast-paced.” (Ferguson. 2007) This defines not only the way in which the
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