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Critical Analysis Of Intercontinental Hotels Group

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Critical Analysis Of Intercontinental Hotels Group
The main objective of the paper is to explain a fair level of critical analysis and evaluation. The paper will also explain the good understanding of quality management approaches that includes original thinking with extensive academic underpinning. The hospitality industry has to be taken in the assignment and for that reason; InterContinental Hotels Group (IHG) has been taken for analysis of this paper.

Discussion
Based in the UK, and through its company operations subsidiary, InterContinental Hotels Group (IHG) owns, operates, leases or franchises more than 3,800 hotels 564,000 rooms in more than 100 countries and regions worldwide. As the largest in company hotel in the world by number of rooms, IHG operates brands known as InterContinental
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Thus, due persistence is assumed with respect to determining the supplier’s potential that successfully perform against the contract that has ability to meet the definite terms and conditions. It is expected that all prospective and current suppliers have offered accurate and appropriate information, which facilitate the process. However, IHG also conduct the inspection with the audit of supplier production and service locations that has time for condition with sustained business (IHHGPLC, 2015).
The social network has more influence on consumers when making a purchase is Facebook. According to a survey by Hotwire, 70% of the respondents followed the recommendations received through Facebook, against 10% Twitter and 6% of YouTube. But Twitter has also become an important corporate tool. This network micro blogging supports the user to focus any organisation interested in applying search tools using keywords. It has been explained to enhance Customer services of major global brand companies. Its important power: Promote and meet real - time solutions (Vo,
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Make, assess, understand and focus the knowledge produced for social networking, observe activities that run, make digital communication plans, among others many are the aspects of a Community Manager, with a single purpose is to make a communication away from silence, censor or overlook their consumers, be transparent, honest and open, bringing new related public with the brand; supporting leverage chances of a new model of "open innovation", presenting new types of most related communication in which the consumer realise an active part of the

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