Preview

Critical Analysis of Delta Airline

Powerful Essays
Open Document
Open Document
6142 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Critical Analysis of Delta Airline
Critical Analysis of Delta Air Lines, Inc.
Financial Reporting and Disclosure

Table of Contents

Description of Delta Air Lines, Inc. Background, Industry, Market 3
Financial Reporting Similarities and Differences 4-5
Direction of Disclosure Three Year Comparison 5-6
Disclosure Techniques 7-8
Financial Derivatives 8-9
Financial Statement Analysis Three Year Ratio Analysis 10-13
Disclosure of Note Items Application of GAAP 13-18
Conclusion
Closing Comments 18-19

Description of Delta Air Lines, Inc.
Background and Products Delta Air Lines, Inc. was originally formed as Huff Daland Dusters, Inc. on May 30, 1924, in Macon, Georgia. This began as an aerial crop dusting operation until the company moved to Ouachita Parish in northeastern Louisiana, in 1925, and began acting as a passenger airline in late 1929. Collett E. Woolman purchased the company on September 13, 1928, and renamed it Delta Air Service, with headquarters in Monroe. In the ensuing decades, Delta grew through the addition of routes and the acquisition of other airlines. It transitioned from propeller planes to jets in the 1970s, and entered international competition to Europe in the 1970s and across the Pacific in the 1980s.
Delta Air Lines, Inc. is currently a major airline based in the United States headquartered in Atlanta. Delta is the world 's largest airline operating under a single certificate, operating flights on six continents across the globe. Delta operates an extensive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean and Australia. Delta and its subsidiary Delta Connection operate over 4,000 flights every day. Delta and the Delta Connection carriers fly to 348 destinations in 64 countries.
Industry and Market
Typically, airline companies and aircraft manufacturers are more prone to swings in revenue and equity market

You May Also Find These Documents Helpful

  • Good Essays

    Commercial aviation has developed a reputation over the years of numerous flight delays, overbooked flights, and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers, acquisitions, and even bankruptcy. Domestic Airlines that call the United States home such as Delta Air Lines, American Airlines, and United Airlines all began with humble beginnings in the 1920s and have grown to become leaders in the commercial aviation industry today withstanding…

    • 691 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Delta Company was formed in 1924 but later changed its name in 1928 to Delta Airlines. Initially, the company started operating as a pesticide spraying firm, but when it gained more clients, it changed its course of operation to include other services. The firm moved their headquarters to Atlanta in 1941. The firm is the third largest airline company in U.S with several airline companies. The firm is the only American-owned airline company that offers its flight services to Africa.…

    • 1327 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Skywest

    • 1539 Words
    • 7 Pages

    In an effort to grow the company, SkyWest acquired Atlantic Southeast Airlines (ASA), a company that was owned and managed by Delta Airlines. This acquisition helped SkyWest achieve geographic…

    • 1539 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Alaska Airlines

    • 4475 Words
    • 18 Pages

    Alaska Airlines is the ninth–largest U.S. airline based on passenger traffic and is the dominant U.S. West Coast air carrier. Headquarter in Seattle, Washington, Alaska carriers more passengers between the state of Alaska and the Lower 48 than any other airline. During recent years it has expanded significantly to serve more U.S. East Coast, Mexican and Canadian destinations.…

    • 4475 Words
    • 18 Pages
    Best Essays
  • Satisfactory Essays

    Delta Airlines Culture

    • 405 Words
    • 2 Pages

    Every employee must have five clear, measureable objectives to accomplish in order to be a successful employee at your job. Business processes can be measured by cost, quality, and your performance. Employee satisfaction and engagement is driven of people understanding what is expected of them. We must consistently communicate…

    • 405 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    There are two strategies airlines should adopt to improve their chances of being consistently profitable. The first is entering fuel supplier’s industry. In 2011, fuel cost accounted for 32% of the airline industry’s revenue. As fuel prices fluctuate up and down so do airlines’ profit margins. By entering/investing in their supplier’s industry they can exploit low fuel prices and increase their profitability. Delta Airlines used this strategy, investing $150 million in oil refineries and taking over their fuel production (Blockhin, 2015). The second strategy involves creating brand loyalty. As of now consumer’s decision are driving by price rather than brand loyalty. Airlines need to alter their image by enhancing customer experience, creating…

    • 116 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    According to Spirit Airline said that customers embrace unbundling in exchange for low air fares and more choice. As noted, customers are learning to change their behavior as a result – fees imposed by airlines for checking in at the desk can be avoided by passengers who check in online. Airlines say that this also keeps their airports costs down, which in turn helps to keep fares low (Ancillary services and the travel agent: The opportunities ahead, 2012).…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    On June 25, 1936 American Airlines flew the world’s first commercial DC-3 trip from Chicago to New York. In 1941, American Airlines starting serving Mexico. In 1953, American Airlines began non-stop transcontinental service using DC-7’s. On January 25, 1959 American was the first airline to introduce coast to coast jet service with the introduction of Boeing 707’s. In 1981 the AA advantage program which is the frequent flyer project, was introduced.…

    • 2126 Words
    • 9 Pages
    Best Essays
  • Good Essays

    5) Gill, Kathy (2006, Oct, 16). Airline troubles mean job, pay cuts. About.com, Retrieved August 9, 2011, from http://uspolitics.about.com/b/2004/10/16/airline-troubles-mean-job-pay-cuts.htm…

    • 5450 Words
    • 22 Pages
    Good Essays
  • Powerful Essays

    Coca-Cola

    • 4713 Words
    • 19 Pages

    The Company was incorporated in England in 1904 as British Tobacco Co. (Australia) Ltd and formed to acquire a number of tobacco manufacturers, including W.D. and H.O. Wills Ltd, British-Australasian Tobacco Company Pty Ltd, the States Tobacco Company Pty Ltd and Kronheimer Ltd.…

    • 4713 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Delta Technology, Inc is a company based out of Atlanta, Georgia which manages all of Delta's Air Line's information technology solutions, development, and support, including the award winning Delta Nervous System. Although the company is owned by Delta Air Lines it has a whole separate top management team. The current CEO is Shirley Bridges; she oversees 2,000 of Delta Technologies employees. Their mission statement ("Delta Technology exists to enable Delta Air Lines to fully achieve its goals by leveraging technology to create a competitive advantage."), suggests necessity to understand today's ever changing technologies requiring Delta Technology, Inc to exist. They are constantly scanning the environment for changes, especially closely monitoring competitors' use of technology. Considering the complexity of the system used to manage ticket sales, reservations, times, dates, prices, and destinations, Delta Technology is continuously going to be looking for ways to make things more efficient. From 1997 to 2002 Delta invested $1.5 billion on technology innovations alone, bringing making them a leader to other air lines. This investment allowed the ability to buy tickets, check arrival times, quote prices, and check in over the internet. These uses of technology have made things quicker for initial booking of fares, but are only the beginning when it comes to the technologies required for the operation of Delta. When passengers rely on the pilots and ground crews for safety it is in Delta's best interest to go further then the competition to offer customers superior technology to make sure nothing goes wrong, and to detect if there could be a possible failure.…

    • 397 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Avaition

    • 4875 Words
    • 20 Pages

    Delta implemented the largest airline network restructuring in the history of aviation called Operation Clockwork. The majority of the airline 's revenue generating capacity was moved around in one night. Gerald Grinstein, Delta 's CEO, shared his perspective at the annual shareholders meeting in Atlanta on May 19, 2005. "If you have to put your finger on one thing that could fundamentally change the direction of this airline, it is Operation Clockwork." This transformation set the stage for a new business model to achieve the highest possible efficiency and lowest possible cost for the airline. It started a major transformation from a legacy carrier with its high cost structure to a business model that can compete and win in today 's battlefield.…

    • 4875 Words
    • 20 Pages
    Powerful Essays
  • Best Essays

    vSwot analysis or Alitalia

    • 7183 Words
    • 29 Pages

    A line of automated and staffed ticketing counters for Delta, Atlanta 's major tenant airline.…

    • 7183 Words
    • 29 Pages
    Best Essays
  • Good Essays

    Case Study

    • 575 Words
    • 3 Pages

    Delta air lines is different from the other airline company because, Delta also incorporated the societal marketing.it is firmly committed to our environment, safety and social responsibility, they act every day and they involve not only customers but also their partner, employees, civic group and organizations.…

    • 575 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction?…

    • 430 Words
    • 2 Pages
    Satisfactory Essays