Crisis of Kingfisher Airlines
Crisis of Kingfisher Airlines (Competitive SWOT Analysis, PEST and Porter Modle application)
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Table of Contents
I. Crisis of Kingfisher Airlines – Abstract . . . . . . . . . . . . . . Page 3 II. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5 III. Competitive Advantage for Apple Inc. . . . . . . . . . . . . . . Page 5 IV. PC industry over view . . . . . . . . . . . . . . . . . . . . . . . . . Page 7 V. Porter’s Five Forces Model . . . . . . . . . . . . . . . . . . . . . . Page 10 VI. Apple’s Macintosh Business overview . . . . . . . . . . . . . . . Page 12 VII. Apple’s iPod-iTunes Business overview . . . . . . . . . . . . . . Page 14 VIII. Apple’s iPhone Business strategy. . . . . . . . . . . . . . . . . . .Page 15 IX. References
INDIAN AVIATION INDUSTRY……………………………………………………………9
- EVOLUTION……………………………………………………………………………….09
- PESTE ANALYSIS…………………………………………………………………………13
- PORTER’S FIVE FORCE ANALYSIS………………………………………………..19
- SWOT ANALYSIS…………………………………………………………………………22
- PORTER STRATEGIES…………………………………………………………………..24
CRISIS OF KINGFISHER AIRLINES
Abstract
The Indian air market is estimated to be the ninth largest in the world but with the population size the country has, the Indian government believes it will become the world’s third largest market by 2020. 87 foreign and five Indian airlines fly to and from India to 40 countries. Approximately five million Indians fly every month domestically. Domestic traffic more than doubled between Jul-2006 and July 2011, with growth of 101%. One reason for the growth was the deregulation of Indian domestic aviation in 2003- 2004 followed by international deregulation in 2007-2008
India has three full service airlines Air India, Jet Airways, Kingfisher Airlines and four Low cost carriers: GoAir, IndiGo, JetLite (owned by Jet airways), and SpiceJet. Kingfisher also
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Table of Contents
I. Crisis of Kingfisher Airlines – Abstract . . . . . . . . . . . . . . Page 3 II. Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5 III. Competitive Advantage for Apple Inc. . . . . . . . . . . . . . . Page 5 IV. PC industry over view . . . . . . . . . . . . . . . . . . . . . . . . . Page 7 V. Porter’s Five Forces Model . . . . . . . . . . . . . . . . . . . . . . Page 10 VI. Apple’s Macintosh Business overview . . . . . . . . . . . . . . . Page 12 VII. Apple’s iPod-iTunes Business overview . . . . . . . . . . . . . . Page 14 VIII. Apple’s iPhone Business strategy. . . . . . . . . . . . . . . . . . .Page 15 IX. References
INDIAN AVIATION INDUSTRY……………………………………………………………9
- EVOLUTION……………………………………………………………………………….09
- PESTE ANALYSIS…………………………………………………………………………13
- PORTER’S FIVE FORCE ANALYSIS………………………………………………..19
- SWOT ANALYSIS…………………………………………………………………………22
- PORTER STRATEGIES…………………………………………………………………..24
CRISIS OF KINGFISHER AIRLINES
Abstract
The Indian air market is estimated to be the ninth largest in the world but with the population size the country has, the Indian government believes it will become the world’s third largest market by 2020. 87 foreign and five Indian airlines fly to and from India to 40 countries. Approximately five million Indians fly every month domestically. Domestic traffic more than doubled between Jul-2006 and July 2011, with growth of 101%. One reason for the growth was the deregulation of Indian domestic aviation in 2003- 2004 followed by international deregulation in 2007-2008
India has three full service airlines Air India, Jet Airways, Kingfisher Airlines and four Low cost carriers: GoAir, IndiGo, JetLite (owned by Jet airways), and SpiceJet. Kingfisher also
References: [pic] * Reference - Business Standard, June 3, 2007, p-4