Crisis Management

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Crisis Management
Jucynthia Jessie

Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event.
Crisis Management. 2014 WhatIs.com.
Retrieved March 18, 2014, from http://whatis.techtarget.com/definition
/crisis-management
Companies are faced with problematic decisions from day-to-day. With the expansion of new technology, it can become overwhelming to concept the impact. Many organizations are often in a position of trying to develop consistent growth while adapting to new and upcoming technology methods. Technology has been a root to a vast amount of crisis across many organizations. I have personally witnessed how the evolvement of technology has both benefited my organization and have also developed a gateway for crisis. In particular, my current employer Xavier University is currently experience and overhaul in their methodology of effectively communicating with its students. It has become apparent that the university’s current method of communicating to at-risk students through email and telephone calls is timeworn. As a student advisor, it is essential that I effectively and frequently communicate with students daily. Evidence overwhelmingly suggests that many at-risk college students decline to respond through methods other than text messaging due to the following:
Ignorance.
Anonymity and Confidentiality
Prefer to solve on my own
Lack of insight
Social inexperience
After surveying several students regarding ideal methods of communications, both students and staff agreed that due to the high demand of responses and the nature of the requests, the university must begin its transition to communicating via text messages. Despite the investment, to prevent the crisis from escalating, when comparing the ROI, it can be concluded that the benefits outweighs the investment. Thus, when considering crisis management as the application of strategies designed to help an

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