ACTIONS OF CARNIVAL CORPORATION AFTER THE COSTA CONCORDIA CRISIS AND THE IMPACT ON COMPANIES REPUTATION
In reacent history, corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa Concordia, and the impact that it had on the corporation’s future on the market.
This essay is a case study that examines the crisis communication strategy of Carnival Corporation after the sinking of their ship Costa Concordia in January 2012. The study will explain the events of the incident and examine the actions of the corporation and the crisis portrayal in the media.
A crisis is an unexpected and detrimental situation or event that threatens one or more important goals of the company or organization, allows only a short time for the decision making before the situation escalates and occurs as a surprise. (Herman, 1972)
The world we live in is constantly experiencing crisis situations. Some of them are caused by natural disasters, such as tsunamis, hurricanes, floods or volcanos; some have organizational source, such as terrorism, armed conflicts or food-borne illnesses; and some can be caused by an accidental event, such as a plane crash, shipwreck or an oil spill. No matter what we do or where we live, there is always a possibility that some crisis will affect us. There is no country, organization or company that is completely immune to a crisis. This explains the need for an understanding of crisis communication and the development of the crisis communication skills.
According to Coombs (1999) "crisis communication is a part of the crisis management process, which details a strategic plan and procedure for recovery for an organization that has
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