Crime Scene Cleanup Business Plan
As A Whistle
(We Clean CLEAN!)
Nancy Smith
FIN 300
Business Plan Table of Contents
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
3.0 Services
3.1 Service Description
3.2 Competitive Comparison
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Trends
4.3 Competition and Buying Patterns
4.3.1 Main Competitors
5.0 Strategy and Implementation Summary
5.1 Marketing Strategy
5.1.1 Pricing Strategy
5.1.2 Promotion Strategy
5.2 Sales Strategy
5.2.1 Sales Forecast
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Personnel Plan
7.0 Financial Plan
7.1 Important Assumptions 7.2 Key Financial Indicators
7.3 Break-even Analysis 7.4 Projected Profit and Loss
1.0 Executive Summary
As A Whistle will provide residential and commercial cleaning services of trauma scenes, crime scenes and residential biohazardous cleanups. The principal officers of As A Whistle believe there is a lack of service providers and thus a lack of competition in this field and have observed poor training of employees in those companies that do exist. This can lead to lower customer satisfaction and a low word-of-mouth referral rate. As A Whistle believes that it can improve upon and exploit these weaknesses to gain prompt recognition and local market share.
The objectives for As A Whistle over the next three years are:
• To achieve sales revenues of approximately $200,000 in year one, $500,000 in year two and $875,000 by year three.
• To achieve contracts, beginning with Metro Phoenix and then with state and local police departments, fire departments and hotels.
• To expand operations to include all the Greater Phoenix Valley area including Payson,
(We Clean CLEAN!)
Nancy Smith
FIN 300
Business Plan Table of Contents
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
3.0 Services
3.1 Service Description
3.2 Competitive Comparison
4.0 Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Trends
4.3 Competition and Buying Patterns
4.3.1 Main Competitors
5.0 Strategy and Implementation Summary
5.1 Marketing Strategy
5.1.1 Pricing Strategy
5.1.2 Promotion Strategy
5.2 Sales Strategy
5.2.1 Sales Forecast
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
6.3 Personnel Plan
7.0 Financial Plan
7.1 Important Assumptions 7.2 Key Financial Indicators
7.3 Break-even Analysis 7.4 Projected Profit and Loss
1.0 Executive Summary
As A Whistle will provide residential and commercial cleaning services of trauma scenes, crime scenes and residential biohazardous cleanups. The principal officers of As A Whistle believe there is a lack of service providers and thus a lack of competition in this field and have observed poor training of employees in those companies that do exist. This can lead to lower customer satisfaction and a low word-of-mouth referral rate. As A Whistle believes that it can improve upon and exploit these weaknesses to gain prompt recognition and local market share.
The objectives for As A Whistle over the next three years are:
• To achieve sales revenues of approximately $200,000 in year one, $500,000 in year two and $875,000 by year three.
• To achieve contracts, beginning with Metro Phoenix and then with state and local police departments, fire departments and hotels.
• To expand operations to include all the Greater Phoenix Valley area including Payson,