Cretin Cakes and Pastries Marketing Plan

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CRETIN CAKES AND PASTRIES
MARKETING PLAN
EXECUTIVE SUMMARY
This marketing plan is for Cretin Cakes and Pastries two stores located in Quezon City.
Cretin Cakes and Pastries is a pastry shop owned by sisters Serena and Venus that was opened in 2010. It has now expanded to another location in the city from selling pastries to coffee concoctions.
Since Cretin Cakes and Pastries has now two stores managed and soon to have a delivery service, it is a kind of challenging effort that has to give for business continues success.
The marketing goal is to establish a way wherein the business has gain expansion. Cretin Cakes and Pastries wants to increase the yearly sales from 2% to 4% by this year in both stores.
One of the best ways to increase the sales of both stores is the promotion.
Cretin Cakes and Pastries Online Order Service adds better revenue to the store.
For new action of promotion, Cretin Cakes and Pastries plans to print brochures with products and prices for consumer at the near store locations.
Cretin Cakes and Pastries plans to have tarpaulin advertisements in ads spaces available in supermarkets, malls or parks in the city.
The business also plans to have a small ads space in Philippine Star Newspaper.
Upon opening hours of the store, every Php. 200.00 single receipt transaction of any baked food products of Cretin Cakes and Pastries will avail them a Php. 20.00 discount coupon valid for dine-in orders.
This marketing plan will be launched in both stores of Cretin Cakes and Pastries not in a whole but time after time as it meets enough budgets.
I. CURRENT MARKETING SITUATION
Company
Cretin Cakes and Pastries is a pastry shop that was opened in 2010 owned by sisters Serena and Venus. Cretin Cakes and Pastries delivers fresh baked food products with a delightful taste in a fair price.
Product/Services
Cretin Cakes and Pastries list below the products by category:

BREADS
Cheddar Onion Quick Bread
Lemon and Walnut Soda Bread
Granola

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