Creativity and the Undercover Billionaire, Sara Blakely

Better Essays
Creativity and the Undercover Billionaire, Sara Blakely

The word creative, as defined by Merriam-Webster is: marked by the ability to create: given to creating. Imaginative. Quite a succinct explanation for a word that can encompass so much profound discovery. In our text, we learn that creativity is the ability to generate original ideas or solve problems in novel ways (Feldman, 2011). A simple sentence that describes Sara Blakely, the person I have chosen to focus my paper on to a tee. You might be asking, who is Sara Blakely? In fact, not many know her by name. Many women are familiar with the company she founded, Spanx, which revolutionized slimming products for women and has spawned many copy cats. Everyone should know her as the youngest, self-made female billionaire, yes, I said BILLIONAIRE, named by Forbes Magazine in the March, 2012 edition.
Blakely’s story begins the same as so many young, eager entrepreneurs with a vision. She knew she had a revolutionary idea; she just had to figure out how to make it work. A sales trainer by day who had never taken a business class and with no working knowledge of the women’s undergarment business, she started her journey. Blakely began slowly by reading books on trademarks at night and researching pantyhose and undergarment patents. Initially, she consulted with several lawyers who thought her idea was so crazy that they were being filmed for an episode of Candid Camera (Blakely, 2011). She eventually wrote the patents herself and had a lawyer help her write the claims. Her patent was approved and she successfully trademarked the name Spanx. Her next step was to find a manufacturer to create her products. She took a week off from work and drove around North Carolina begging mill owners to help make her idea. Once again, she hit a brick wall. Most of the manufacturers wanted to know who she worked for and who she was financially backed by. When she explained that she was trying to start her



References: Feldman, Robert S. Essentials of Understanding Psychology. Boston: McGraw-Hill, 2011. Print.  Blakely, Sara. "SPANX -Sara 's Story." SPANX -. N.p., 2011. Web. 30 Jan. 2013. Csikszentmihalyi, Mihaly. "The Creative Personality." Psychology Today. N.p., 13 June 2011. Web. 30 Jan. 2013. O 'Connor, Clare. "Undercover Billionaire: Sara Blakely Joins The Rich List Thanks To Spanx." Forbes. Forbes Magazine, 07 Mar. 2012. Web. 30 Jan. 2013.

You May Also Find These Documents Helpful

  • Good Essays

    Sara Blakely Essay

    • 722 Words
    • 3 Pages

    praise Sara Blakely for her creation of SPANX, but up until 2000 no one had a clue who Sara Blakely was. Born February 21st, 1971 to an attorney and an artist in Clearwater Florida, she was just an average child. When Sara grew up she attended Clearwater high school, and continued in state to get her communications degree from Florida State. Although she faced many hardships, she persevered through them and has become the youngest self-made female billionaire. During college, Sara Blakely had originally…

    • 722 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sara Blakely Case Study

    • 746 Words
    • 3 Pages

    bias affect the factors to which you might attribute Blakely’s success? Why or why not? Sara Blakely has always shown a strong character. From her childhood on she exhibited her management skills, for instance by manipulating friends, so they would take care of her household chores or by listening to Wayne Dyer to build up her personality. Showing a good performance appeared to be important for Sara Blakely throughout her whole life. However, giving up seems to be no choice for her at all. Taking…

    • 746 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Billionaires

    • 1707 Words
    • 7 Pages

    “What should a Billionaire Give” by Peter Singer Article Critique #3 Article Review: Peter Singer is an Australian moral philosopher. He is currently working as a professor of Bioethics at Princeton University, and is also a professor for Applied Philosophy and Public Ethics at the University of Melbourne. He is well known for his different approaches on ethical issues and also includes his own perspectives. He is also known for his book entitled “Animal Liberation”, and work involving abortion…

    • 1707 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The Homeless Billionaire

    • 515 Words
    • 3 Pages

    The Homeless Billionaire Nicholas Berggruen is a businessman who chooses to live simple life, and he started out with a trust fund of $250,000.00. According to his privately held holding company’s annual revenue of $5 billion throws off $250 million in earning each year. He has a personal worth of $2.5 billion. Not too simple in my opinion. Nicholas Berggruen spends his life turning companies around, donating and offering help to worthy projects. He travels the world in his private jet…

    • 515 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Grace Blakely Motivation

    • 821 Words
    • 4 Pages

    The first impression that is made by Grace Blakely shows that she is a strong character, both physically and emotionally. Also, with her headstrong personality, she enjoys taking situations into her own hand, such as finding her mother’s killer. Finding the “scarred man” who murdered her mother years ago is one of Grace’s main motivation. Starting with the first impression, which is the impression which lasts throughout the story, the author makes sure we as the reader understand that Grace is no…

    • 821 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Billionaire Sacrifice

    • 821 Words
    • 4 Pages

    A critique of “What Should a Billionaire Give---- and What Should You?” Singer begins his essay with a simple question, “What is a human life worth?” (578). “Singer suggests that most people would be unwilling to a value on the life another human”. Singer continues the topic by writing about some of the charitable beliefs of Bill Gates and how it was that Gates developed some of those values over time, which was in part due to hearing about a viral infection that kills around five hundred million…

    • 821 Words
    • 4 Pages
    Good Essays
  • Good Essays

    SARA

    • 507 Words
    • 2 Pages

    The Relationships between Humans and the Gods The Need of a God or Gods and Goddesses Throughout ancient literature, most of the ancient people believed in one god or more. People _regardless of the time of their existence needed to follow, worship, and believe in god. People in ancient Mesopotamia, and ancient Egypt needed to believe in gods to answer questions they could not answer, to feel some kind of control in land they lived in, and to get the survival of their souls in the afterlife…

    • 507 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    undercover

    • 473 Words
    • 2 Pages

    Lab 10: Research Paper Click Fraud Click fraud is a type of fraud that occurs on the Internet in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad 's link. Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Undercover Boss

    • 702 Words
    • 3 Pages

    Undercover Boss: Yankee Candle The episode of Undercover Boss over Yankee Candle touched on a few very important aspect of being a productive leader. The episode followed Yankee Candles CEO and President Harlan Kent as he posed as “Dan Johnson” while he spent the day being trained at different Yankee Candle jobs. Harlan Kent showed many qualities that an exceptional leader should posses. In a leadership analysis I will touch on the leadership qualities showed in this episode, as well…

    • 702 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The Undercover Parent

    • 406 Words
    • 2 Pages

    Summary “The undercover parent” By Harlan Coben “The Undercover Parent” an article written by Harlan Coben was published on March 16, 2008 in The New York Times. It talks about installing spyware on home computers to let parents monitor their kids while they are surfing on the internet. The author tries to convince readers that monitoring children on the computer helps to protect them against danger and it is not an invasion of their privacy. Access to the Internet and the Web can pose hazards…

    • 406 Words
    • 2 Pages
    Satisfactory Essays