Creativity and Innovation: Product Development

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CREATIVITY AND INNOVATION
BM006-3-2-CRI
INDIVIDUAL ASSIGNMENT

NAME: HUSSEIN SAID SEIF AL-WAHAIBI
LECTURER: DEVIKA A/P NADARAJAH

Executive Summary
This project is a coursework for the module Creativity and Innovation (CRI). The objective of this assignment as the Product Development Manager of Philips is to introduce a new product to sustain the competitive position of our company in the market place.
In the documentation of this report, a reader will find the techniques of fact finding and defining problems for the purpose of establishing the framework for idea generation. This report also includes the use of the creative tools and techniques in idea generation. Nevertheless, the author of this report will also focus on the evaluation of ideas and making comparison against available alternatives.

Contents

Part I: Problem Statement, Competitor Analysis and Objective Statement
Problem Statement
Human beings tend to forget things. It is a widely common phenomenon that people misplace their keys most of the time and waste a lot of time trying to find and locate them. They even wish that they could at least call their keys so that they can make sound and find the place where it may be hidden.
Competitor Analysis
Bringing this product to the market, the company faces competition from Hone and Hipkey. Both of these are smart key-chains which prevent someone from loosing and misplacing their keys by sounding an alarm on a special circumstance.

Hipkey

Hone
General Overview
Hipkey is a device which is connected to keys as a keychain and an iphone via Bluetooth. Both hipkey and the iphone sound an alarm whenever they are separated at a particular distance. The hipkey is synchronised to a special app in the iphone.
Hone is a Bluetooth enabled smart keychain made in the U.S.A that helps find keys attached to it by using iphone 4s. The hone is synchronised to a special app in the iphone.
Uniqueness
-Works both ways, can be used to



References: Dbrobot.com, Analog Sound Sensor [Online], Available from: [Accessed 27 May 2013]. Litemind, What is Mind Mapping? [Online], Available from: [Accessed 29 May 2013]. MindTools, Scamper [Online], Available from: [Accessed 1 June 2013]. Ehow.com, What are the strengths and weaknesses of Scamper? [Online], Available from: [Accessed 3 June 2013].

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