Creative Spark Talk Analysis
Creative Spark Talk Analysis
February 16, 2015
Myra Stilwell
Lance M. Principe, University of Phoenix
Tales of creativity and play by Tim Brown from 2008 took a look at the relationship between creative thinking as adults and playing as a child using three specific techniques. Tim Brown is the CEO of the design firm IDEO. IDEO came up with “design thinking” by fusing design, business and social studies into ideas. (TED Speaker, 2008) Tim Brown talked about the use of three techniques to get his point across that play helps creative thinking. Exploration play is a true hand on approach to play. Adults want answers and to categorize things quickly instead of exploring them to find out the true issues. With Exploration play a person will be able to slow down and gather more ideas or possibilities concerning the issue and look at it from different advantages or points of view. This gives the adult the ability to come to their answer without the added pressure of needing the answer quickly. The second technique Tim Brown talked about is Building play. Building play is what it sounds like; building objects instead of using words. As we all know words can come up short when trying to describe an item or object that we as an individual sees but can’t quite convey to others. Building play will allow the person take common objects or materials and create the prototype. The prototypes will help others understand your thought process or idea and then the entire group can then tweak or adjust until they come up with a working item. The third technique is role-play. Role-play helps with service interactions, education, health care fields and other face to face interactions. Adults tend to struggle with role-play due to embarrassment but in a comfortable situation this technique will help establish a better way to improve the service by using the empathy within some situations or take an already used interaction and trying to upgrade the process or
February 16, 2015
Myra Stilwell
Lance M. Principe, University of Phoenix
Tales of creativity and play by Tim Brown from 2008 took a look at the relationship between creative thinking as adults and playing as a child using three specific techniques. Tim Brown is the CEO of the design firm IDEO. IDEO came up with “design thinking” by fusing design, business and social studies into ideas. (TED Speaker, 2008) Tim Brown talked about the use of three techniques to get his point across that play helps creative thinking. Exploration play is a true hand on approach to play. Adults want answers and to categorize things quickly instead of exploring them to find out the true issues. With Exploration play a person will be able to slow down and gather more ideas or possibilities concerning the issue and look at it from different advantages or points of view. This gives the adult the ability to come to their answer without the added pressure of needing the answer quickly. The second technique Tim Brown talked about is Building play. Building play is what it sounds like; building objects instead of using words. As we all know words can come up short when trying to describe an item or object that we as an individual sees but can’t quite convey to others. Building play will allow the person take common objects or materials and create the prototype. The prototypes will help others understand your thought process or idea and then the entire group can then tweak or adjust until they come up with a working item. The third technique is role-play. Role-play helps with service interactions, education, health care fields and other face to face interactions. Adults tend to struggle with role-play due to embarrassment but in a comfortable situation this technique will help establish a better way to improve the service by using the empathy within some situations or take an already used interaction and trying to upgrade the process or