Creative Product Promotion
I have selected to analyse a company called Mark and Spenser which is a global market leader with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture.
Marks and Spencer plc (also known as M&S) is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds.
The Promotional Mix
Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include:
❖ Advertising ❖ Public relations ❖ Sales promotions ❖ Direct marketing ❖ Personal selling ❖ Corporate image ❖ Exhibitions ❖ Sponsorship Advertising: This Company is advertised on the internet. Different types of advertising are aimed at different people. Advertising can reach a large and widely distributed audience. For example, this company is advertised on TV; therefore this company will be seen by a massive amount of people throughout the country. Also, billboard advertising maybe aimed at people who drive and when say for example you’re driving home from work, your eyes might be drawn to this billboard and therefore will notice the M&S advert. Public relations: Public relations involve a sustained attempt to develop an organisation’s reputation as a business by using the media to help create the image they desire. It is a way for an organisation to keep the business in their customer’s eyes. They are many sorts of public relations, these can include, press releases, sponsors, corporate communications and exhibitions. Public relations are just one of the main tools that businesses and organisations use to
Marks and Spencer plc (also known as M&S) is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds.
The Promotional Mix
Promotional Mix is the term used to describe a set of tools that an organisation uses to communicate effectively the benefits of its products to its customers. These tools include:
❖ Advertising ❖ Public relations ❖ Sales promotions ❖ Direct marketing ❖ Personal selling ❖ Corporate image ❖ Exhibitions ❖ Sponsorship Advertising: This Company is advertised on the internet. Different types of advertising are aimed at different people. Advertising can reach a large and widely distributed audience. For example, this company is advertised on TV; therefore this company will be seen by a massive amount of people throughout the country. Also, billboard advertising maybe aimed at people who drive and when say for example you’re driving home from work, your eyes might be drawn to this billboard and therefore will notice the M&S advert. Public relations: Public relations involve a sustained attempt to develop an organisation’s reputation as a business by using the media to help create the image they desire. It is a way for an organisation to keep the business in their customer’s eyes. They are many sorts of public relations, these can include, press releases, sponsors, corporate communications and exhibitions. Public relations are just one of the main tools that businesses and organisations use to