Assessment 1: Individual Assignment Bibliography:
PART 1: A SOCIAL PROBLEM
PAGE 1: THE APPENDIX
PAGE 2: INTRODUCTION TO THE SOCIAL PROBLEM
PAGE 3-4: THE INVERTED FISHBONE TECHNIQUE AND SOLUTION
PAGE 5-6: THE 5 WHYS TECHNIQUE AND OVERALL CONCLUSION
PART 2: A CREATIVE BUSINESS
PAGE 7: THE CREATIVE BUSINESS HISTORY
PAGE 8: CREATVITY DEFINED
PAGE 9-10: HOW IS NETFLIX CREATIVE?
PAGE 11-12: BIBLIOGRAPHY
The first part of my assignment is based on a social problem in today’s society. I will then use a couple of problem solving techniques to come to a conclusion on how I believe the problem should be solved. The second part of my assignment will be based on a Business which I believe is creative. It will give a brief history of the business, a definition of creativity and how I believe the business can be seen as being creative. SMOKING: A SOCIAL PROBLEM
Introduction to the Social Problem:
The social problem that I have chosen is the continuing allowance of the UK government to sell cigarettes and other tobacco based products. Smoking should be banned and it should have been done a long time ago. It damages health, is addictive and has no real benefits to the consumer: The facts are cold and clear and “the main health risks from smoking are lung cancer, heart disease and stroke. Smoking causes almost 90% of deaths from lung cancer, around 80% of deaths from COPD, and around 17% of deaths from heart disease”. (Boots, 2014) It does however create a source of income for the government, through extortionate tax rates on such products, and therefore it will continue to be on sale unless we as a country stand up and take action and make it illegal to sell and consume tobacco within the U.K. We have made progress in such regard in recent times, and shown in the graph below(figure 1) … “as more of us (have) become aware of the dangers of smoking, the percentage of smokers in the UK has fallen from around 50 per cent of the population in the 1950s to 20percent in 2011” (The Guardian,2014) Figure 1 (ONS, 2010)
Smoking is less socially accepted now than ever before, but it is still permitted! I am going to use two common problem solving techniques to provide an in-depth analysis of the issues surrounding smoking and how we can resolve the issue of smoking as a social problem. The Problem Solving Technique:
The problem solving techniques which I believe is most suitable for my social problem are firstly ; The Indented Hierarchy Fishbone, which is similar to the Fishbone Diagram first used by Dr. Kaoru Ishikawa of the University of Tokyo in 1943, and the 5 Why`s (more on that after). The main reasons why I have chosen the indented fishbone hierarchy method are as follows: 1. “It Organises the points to stay focused on the current issues 2. Prioritizes further analysis and corrective actions
3. It is easy to layout and understand”
“The Fishbone diagram is an analysis tool that provides a systematic way of looking at effects and the causes that create or contribute to those effects. Because of the function of the Fishbone diagram, it may be referred to as a cause-and-effect diagram” (Watson, 2004). The indented hierarchy fishbone diagram will allow me to draw a conclusion on the causes the problem of smoking and the best suitable solution to improve the problem in the future. Indented Hierarchy Fishbone:
People simply cannot give cigarettes up.
May be impossible to stop addiction.
Hard to find a cure for Tobacco addiction.
Not dear enough to adhere people from smoking.
People will always find a way if they are addicted.
Cheap imports widely available
3) Family/Friend Influence
Younger generation still believe it is “cool to smoke”.
“If you are around people who smoke, you may be tempted to smoke too. It may seem like smoking makes social situations easier”. ( Health Education,...
Bibliography: BBC News. (2014). China Media: Smoking Ban. [Online] Available: http://www.bbc.co.uk/news/world-asia-china-30188527. Last accessed 24th November 2014.
Boots. (2014). Effects of Smoking on the Body. [Online] Available: http://www.webmd.boots.com/smoking-cessation/smoking-what-will-happen-to-my-body. Last accessed 26th November 2014
Cantor, R. (2003). [Online] Social Smoking. Available: http://www.healtheducation.uci.edu/tobacco/socialsmoking.aspx . Last accessed 25th November 2014.
Chalabi, M. (2013). Who are Britain`s Smoker`s? [Online] Available: http://www.theguardian.com/news/datablog/2013/sep/26/unemployed-single-britain-smokers-uk-cigarette-statistics. Last accessed 24th November 2014.
ETR Associates. (2003). FAQs Tobacco (p.274) [Social Smoking].
Forbes. (May 2014). Netflix. [Online] Available: http://www.forbes.com/companies/netflix/. Last accessed 28th Nov 2014.
Marshall, D. (2013). [Online] Creativity and Innovation. Available: http://www.creavityandinnovation.co.uk. Last accessed 28th Nov 2014.
Netflix. (2014). [Online] Netflix History. Available: https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477. Last accessed 25th Nov 2014
More Steam Uni
Reed, H, (2014) Netflix Founder & CEO
Stoner, G et. al. (2014). [Online] Tobacco Smoke. Available: http://monographs.iarc.fr/ENG/Monographs/vol83/mono83.pdf. Last accessed 25th November 2014.
Taggart, M (2013). Total smoking ban. [Online] Available: http://www.dailymail.co.uk/health/article-202753/Call-total-smoking-ban.html. Last accessed 25th Nov 2014
Please join StudyMode to read the full document