Creative Cloud

Table of Contents Company Background 2 Decision Problem 4 Research Objectives 6 Research Design 6 Customer Visits 6 Customer Visits - Cost Analysis 7 Customer Visits - Customer Segments 7 Discussion Guide 7 Preparing for the meeting 7 Discussion Guide – Medium / Large Companies 8 Discussion Guide - Students/Faculty 9 Summary 9 Exhibit 1 – Cost Analysis 11 Exhibit 2 Customer Visits - Customer Segments 11 Exhibit 3: Feature comparison between Cloud and Perpetual licensing model 12 Exhibit 4: Survey Questions for Power users - Medium/Large corporates 13 Exhibit 5: Survey Questions for Power users - Student/Faculty/Individuals 14 Exhibit 6: Survey Questions for One-time Users - Student/Faculty/Individuals 15 Exhibit 7: Adobe Creative Cloud Plan Options 16 Exhibit 8: Adobe Systems Income Statement 17 Additional References 18

Company Background
Adobe Systems Incorporated is a multinational software company headquartered in San Jose, California, United States. Adobe was incorporated in 1982 by John Warnock and Charles Geschke, who formed the company after leaving Xerox PARC in order to develop and sell the PostScript page description language. Adobe, one of the world's largest software vendors, offers a line of creative, business, web and mobile software and services used by creative professionals, knowledge workers, developers, marketers, enterprises and consumers for creating, managing, delivering, optimizing and engaging with compelling content and experiences across multiple operating systems, devices and media. The company’s core competencies are around creation of multimedia and creativity software products, with a more-recent venture towards rich Internet application software development.
Adobe’s Creative Cloud Solution, their latest Software as a Service (SaaS) is a subscription-based software package that provides access to all of Adobe Creative Suite applications. The applications will still be stored on the user’s