Creating Magic Summary

The purpose of Lee Cockerell’s book, Creating Magic, is to share his powerful leadership strategies with every leader, or aspiring leader, so they can apply them to their own career. Mr. Cockerell is extremely qualified to discuss the topic of leadership for two reasons. First, Mr. Cockerell’s ten leadership strategies became the bedrock principles known as the Disney Great Leader Strategies, which are taught to all of Disney’s leaders, and are also taught to clients of the Disney Institute from various industries. In fact, after a scandal at Walter Reed in 2007, the Army turned to the Disney Institute to provide training for their leaders, physicians, and administrators. Second, Mr. Cockerell successfully assisted Marriot and Disney at becoming major forces in their respective industries during a thirty-five year
Mr. Cockerell dropped out of college after two years and joined the Army, as a cook. Once Mr. Cockerell’s service was complete he joined the Marriot team as a banquet waiter and climbed the ladder, so to speak, and assisted Marriot at becoming a major force in the hotel industry. Furthermore, after his move to Disney, Mr. Cockerell successfully revamped the leadership style at Disney, using these strategies, and served as a senior executive for sixteen years. Mr. Cockerell credits a large part of his success to his farmer’s work ethic and the discipline he learned in the military. All military leaders should read Mr. Cockerell’s book because it provides easy to apply leadership strategies that can assist any leader in building a strong, motivated, and passionate team that will work diligently towards one