Creating incentives for incentive travel: investing in corporate travel for the future development of tourism - with reference to Spain.
Tourism in Spain
* Historical factors
* Target Audiences
* Areas of development and future plans
* History- What is Incentive travel
* Benefits of the host country pg 23 conferences and conventions * Trends in the market – Investment in convention centres worldwide, incentive travel * Measuring a return on investment – Pg 23 UK expeniture * Case Studies
Incentive travel in Spain
* Current position the market
* Raising the profile of tourist
* How to further develop the industry
* Investment in projects to create a return on investment * How it can influence the future of Spain
Spain is known worldwide for it touristic landscapes and its ideal climate. The country remains the third most visited country worldwide. The tourism sector in Spain has been characterized by its resistance, despite the economic crisis; tourism is still thriving while reports indicate that this sector could lead the country out of its economic crisis. However although the number of visitors in Spain is up from recent years, tourist expenditure remains low. By finding a way to not only promote tourism but to increase spending, Spain can use its assets to redirect its marketing strategies in a more profitable direction. A positive approach will encourage hope amongst the people of Spain and instill confidence that the country can prosper once again. Using case studies to illustrate how other successful cities have benefited from business travel and highlighting actions taken by Spanish tourist authorities to improve the market, can show how Spain can create a successful strategy and make a profitable return on investment.
Tourism in Spain
Since the 1950s tourism in Spain has prospered, the volume of tourists increasing dramatically from year to year. Spanish beach side towns went from small, under populated, poor villages to overdeveloped tourism resorts almost overnight. The influx of visitors made Spain- which was until then a remote country – accessible to other European visitors. Although a slight decline in 2008 from 2007 the number of tourists visiting Spain remains to be substantially high at 97.8 million foreign visitors. Spain’s leading markets are The United Kingdom, Germany and France respectfully. The country remains the 3rd most visited country in the world according to the WTTO, popular for its reliable climate, its extensive coastline and beautiful beaches, its proximity in terms of European visitors, cheap produce and its rich culture. Spain most certainly has all the natural advantages that other European destinations may lack. However there are many factors that leave much to be desired. The unplanned tourism growth led to many overdeveloped beach resorts which have since been deserted. Planning projects have been initiated and not completed, the once scenic beach side towns littered with high rise buildings and empty hotels. Locals becoming disgruntled as a result of the negative impacts on the natural environment that has changed the landscape of their rural homes for good. Seasonal flucuations providing a unreliable trade for many business competitors. The history of Spain and its penentration into the tourism market allows us to pin point the strenghts and weaknesses of the Market today.
Tourism in Spain only developed late in the 19th century; previously Spain was viewed as an inaccessible and unattractive country. However with the Romantic Movement in Europe during the 19th century, Romanticists began to put more emphasis on Cultural experiences. Travelling and vacations became popular amongst moneyed Europeans. As the movement developed throughout northern Europe, countries such as Germany and The United Kingdom began to view Spain as an...
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