Creating Incentives for Incentive Travel: Investing in Corporate Travel for the Future Development of Tourism - with Reference to Spain.
Creating incentives for incentive travel: investing in corporate travel for the future development of tourism - with reference to Spain.
Tourism in Spain * Historical factors * Strengths * Weaknesses * Target Audiences * Areas of development and future plans
Incentive Travel * History- What is Incentive travel * Benefits of the host country pg 23 conferences and conventions * Trends in the market – Investment in convention centres worldwide, incentive travel * Measuring a return on investment – Pg 23 UK expeniture * Case Studies
Incentive travel in Spain * Current position the market * Raising the profile of tourist * How to further develop the industry * Investment in projects to create a return on investment * How it can influence the future of Spain
Introduction
Spain is known worldwide for it touristic landscapes and its ideal climate. The country remains the third most visited country worldwide.
The tourism sector in Spain has been characterized by its resistance, despite the economic crisis; tourism is still thriving while reports indicate that this sector could lead the country out of its economic crisis. However although the number of visitors in Spain is up from recent years, tourist expenditure remains low.
By finding a way to not only promote tourism but to increase spending, Spain can use its assets to redirect its marketing strategies in a more profitable direction. A positive approach will encourage hope amongst the people of Spain and instill confidence that the country can prosper once again.
Using case studies to illustrate how other successful cities have benefited from business travel and highlighting actions taken by Spanish tourist authorities to improve the market, can show how Spain can create a successful strategy and make a profitable return on investment.
Tourism in Spain
Since the 1950s tourism in Spain has prospered, the volume of tourists increasing
Tourism in Spain * Historical factors * Strengths * Weaknesses * Target Audiences * Areas of development and future plans
Incentive Travel * History- What is Incentive travel * Benefits of the host country pg 23 conferences and conventions * Trends in the market – Investment in convention centres worldwide, incentive travel * Measuring a return on investment – Pg 23 UK expeniture * Case Studies
Incentive travel in Spain * Current position the market * Raising the profile of tourist * How to further develop the industry * Investment in projects to create a return on investment * How it can influence the future of Spain
Introduction
Spain is known worldwide for it touristic landscapes and its ideal climate. The country remains the third most visited country worldwide.
The tourism sector in Spain has been characterized by its resistance, despite the economic crisis; tourism is still thriving while reports indicate that this sector could lead the country out of its economic crisis. However although the number of visitors in Spain is up from recent years, tourist expenditure remains low.
By finding a way to not only promote tourism but to increase spending, Spain can use its assets to redirect its marketing strategies in a more profitable direction. A positive approach will encourage hope amongst the people of Spain and instill confidence that the country can prosper once again.
Using case studies to illustrate how other successful cities have benefited from business travel and highlighting actions taken by Spanish tourist authorities to improve the market, can show how Spain can create a successful strategy and make a profitable return on investment.
Tourism in Spain
Since the 1950s tourism in Spain has prospered, the volume of tourists increasing
Bibliography: http://www.bogotacb.com/en/discover-bogota/bogota-international-convention-center http://www.bogotaturismo.gov.co/en/about-us http://conventioncenter.ccb.org.co/contenido/contenido.aspx?conID=7854&catID=780 http://www.fibes.es/en/premises/ http://www.spain.info/en_IE/ven/grandes-ciudades/sevilla/sevilla_congresos_y_negocios.html http://www.scb.e http://www.aipc.org/memb_view.php?Centre_id=111s/