Creating Brand Awareness

Good Essays
Creating brand
Awareness
DMS Electronics
Word Count 6510 words
Project Management in Marketing
CIM Member 12354592

Assignment/Project Front Sheet

CIM/CAM Membership

:

12354592

Unit Title

:

Project Management of Marketing

Level/Award

:

Professional Diploma in Marketing

Accredited Study Centre

:

Strategy Business School

By submitting this assessment I confirm that I understand and abide by the CIM’s plagiarism and collusion regulation.

I hereby give consent for my assignment/project, if accepted, to be available for CIM use in relation to dissemination of best practice and, or, other appropriate purposes. It is on the understanding that all studying member numbers would be removed prior to use for the purposes of full anonymity.

I CONFIRM THAT IN FORWARDING THIS ASSIGNMENT FOR MARKING, I UNDERSTAND AND
HAVE APPLIED THE CIM POLICIES RELATING TO WORD COUNT, PLAGIARISM AND COLLUSION FOR ALL
TASKS. THIS ASSIGNMENT IS THE RESULT OF MY OWN INDEPENDENT WORK/INVESTIGATION EXCEPT WHERE
OTHERWISE STATED. OTHER SOURCES ARE ACKNOWLEDGED IN THE BODY OF THE TEXT, A BIBILIOGRAPHY HAS
BEEN APPENDED AND HARVARD REFERENCING HAS BEEN USED. THIS WORK THAT I HAVE SUBMITTED HAS NOT
PREVIOUSLY BEEN ACCEPTED IN SUBSTANCE FOR ANY OTHER AWARD. I FURTHER CONFIRM THAT I HAVE NOT
SHARED MY WORK WITH OTHER CANDIDATES.

Project Management in Marketing

Page ii

Executive summary

DMS was formulated in 1981 and is well renowned for providing computer related items in Sri
Lanka. The company is an authorized business partner for few leading brands in the world.
Being business partner for Hewlett Packard (HP), DMS offers a wide range of HP products including printers, scanners, plotters, desktop pc 's, notebooks and professional workstations.
Microsoft products including MS windows and MS Office are offered to the Sri Lankan market through franchise arrangement with Microsoft Corporation. Similarly leading anti-virus product
“Symantec” is offered. Plantronics, a light weight



Bibliography: (2010, 08 11). Retrieved 11 24, 2011, from Agile Methodology: www.agilemethodology.org Blog, B Keller, K. L. (2001). Building Customer based Brand Equity. California: Marketing Science Institute. Management, I. o. (2009). Project Management Book Of Knowledge 4.0. 06: 01. Project Risk Management. (2010, 10 1). Retrieved 11 25, 2011, from Project Mnagement Informed Sources: http://www.pmis.co.uk/project_risk_management.htm Tao, B. (2009, 03 12). Brand Matrix. Retrieved 11 24, 2011, from Brand Tao: http://brandtao.wordpress.com/2009/03/12/competitive-set-brand-matrix/

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