Create Mass Print Media Advertisements

Powerful Essays
Royal Society for the Prevention of Cruelty to Animals
BSBADV509A – Create mass print media advertisements
Assessment Task 1

Client contact information:

Address:
RSPCA Australia Inc
PO Box 265
Deakin West
ACT 2600
Australia
Phone: 02 6282 8300
Email: rspca@rspca.org.au

Project: Mass print media advertisements (newspaper, magazine and outdoor) promoting the RSPCA Adoptapet program

Prepared by: Carina Morais

1-Background/ Overview:

The Royal Society for the Prevention of Cruelty to Animals was established over one hundred and thirty years ago.
The RSPCA evolved from this small group of dedicated, caring people and while the shelters, staff and facilities have changed, the ethos driving the society is very much the same.
The RSPCA is an organisation created by the community and driven by strong community support. Without public backing the RSPCA would cease to function and without the services of the RSPCA the future for thousands of Australian animals would look bleak.

2-Central Idea/Creative concept and expression:

The Society wants to encourage the general public to look at adopting a pet from an animal shelter rather than a breeder and especially rather than a pet shop. They also want to educate the public on the many benefits of buying a pet from the RSPCA.
The RSPCA also wants to encourage people to see the animal shelters as clean, friendly places to visit.

3-What is the objective or purpose of this advertisement?

• Increase the sale of animals at our shelters by 8% annually
• Decrease dumping of pets by 2% annually
• Increase micro chipping by 3% annually
• Increase the desexing of cats by 5% annually

4- Target Audience: Who are we talking to?

General Public, people between 18 – 60 years old, male and female.

5-What is the single most important thing to say?

Adopting a pet you are giving an animal a second chance at life.

6-What are the supporting rational and emotional reasons to believe

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