Craft Brewing Economic Analysis

Topics: Beer, Brewing, Brewery Pages: 35 (10782 words) Published: May 16, 2012
Who is a Craft Brewer? ________________________________________________________ 4 Facts _______________________________________________________________________ 4 Types of Breweries: ___________________________________________________________ 5 Microbrewery:____________________________________________________________________ 5 Nano-brewery:____________________________________________________________________ 5 Brewpub: ________________________________________________________________________ 5 Contract Brewing Company: ________________________________________________________ 6 Regional Craft Brewery: ___________________________________________________________ 6 Large Brewery: ___________________________________________________________________ 6

The Top 10 Craft Breweries in US: _______________________________________________ 7 1. 2. Boston Beer Co. _______________________________________________________________ 7 Sierra Nevada Brewing Co. _____________________________________________________ 7

3. New Belgium Brewing Co. ________________________________________________________ 8 4. 5. 6. 7. 8. 9. 10. Spoetzl Brewery ______________________________________________________________ 8 Pyramid Breweries Inc. ________________________________________________________ 8 Deschutes Brewery ____________________________________________________________ 9 Matt Brewing Co. _____________________________________________________________ 9 Magic Hat Brewing Co. ________________________________________________________ 9 Boulevard Brewing Co. _______________________________________________________ 10 Harpoon Brewery __________________________________________________________ 10

Craft Beer Sales Stats

1st half of year 2010 ______________________________________ 11

First Half 2010 Craft Beer Industry: ________________________________________________ 11 2009 Craft Beer Industry Production Volume: ____________________________________________ 11 How big is the US beer market? ________________________________________________________ 12

Craft-Brewery

A strategic group of Brewers _____________________________________ 13

Product Characteristics:___________________________________________________________ 13 Brewing Operations: ______________________________________________________________ 13 Market Structure and Competition: _________________________________________________ 15 Marketing Focus: ________________________________________________________________ 16 Market Characteristics: ___________________________________________________________ 16 Business Strategy: ________________________________________________________________ 18 Production of superior quality of Craft Beers: ____________________________________________ 18

Diversified product lines: ______________________________________________________________ Strategic Relationships with Distributors: ________________________________________________ Control of Production: _________________________________________________________________ Targeted Sales and Marketing Efforts: __________________________________________________ Variety:______________________________________________________________________________ Safe storage and Transportation: _______________________________________________________ Chain of Custody:_____________________________________________________________________ Market Access: _______________________________________________________________________ State Alcohol Control: _________________________________________________________________ Choice and Convenience: _____________________________________________________________ Economic Contribution and Community Support: ________________________________________

18 18 19 19 20 20 21 21 21 22 22

Distribution: ____________________________________________________________________ 20

Alcoholic Beverages Regulation and Taxation: ________________________________________ 23 Licenses and Permits...

Bibliography: (2010). Retrieved 1 18, 2011, from Central Distributors: http://www.centraldistributors.com/ Craft Beer in a Can. (2010). Retrieved 1 16, 2011, from Inc: http://www.inc.com/ss/canned-beerrenaissance?nav=related 3p Guest Author. (2011, 1 4). Why Craft brewers go green. Retrieved 1 19, 2011, from triplepundit: http://www.triplepundit.com/2011/01/green-brewhaha-craft-beer-makers-green/ Americas Beer Distributors. (2010). Americas Beer Distributors. Retrieved 1 18, 2011, from Monarch Beverage: http://monarch-beverage.com/Files/Pdf/Americas%20Beer%20Distributors.pdf Brewers Association. (2010). Beer Sales Stats. Retrieved 1 20, 2011, from Brewers Association: http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/beer-sales Brewers Association. (2010). Craft Brewing Statistics - Facts. Retrieved 01 17, 2011, from Brewersassociation.org: http://www.brewersassociation.org/pages/business-tools/craft-brewingstatistics/facts Brewers Association. (2010). Market Segments. Retrieved 01 17, 2011, from BrewersAssociation: http://www.brewersassociation.org/pages/business-tools/craft-brewing-statistics/market-segments CNBC. (2010). The 10 Biggest US Craft Breweries. Retrieved 1 20, 2011, from CNBC: http://www.cnbc.com/id/39233398/The_10_Biggest_US_Craft_Breweries Craft Beer. (2010). Small Independent Traditional. Retrieved 1 17, 2011, from Craft Beer: http://www.craftbeer.com/pages/beerology/small-independent-traditional Craft Brewers Alliance. (2009). Craft Brewers Alliance Inc. Retrieved 1 20, 2011, from Annual Reports: http://www.annualreports.com/HostedData/AnnualReports/PDFArchive/hook2009.pdf Craftbeer.us. (2010). Marketing of Craft Beer. Retrieved 1 18, 2011, from CraftBeer: http://craftbeer.us/2010/02/14/film-it-and-they-will-watch/ konabrewingco. (2010, 8 2). CBA_Kona_Partner. Retrieved 1 19, 2011, from konabrewingco: http://www.konabrewingco.com/uploads/CBA_Kona_Partner.pdf McCormick, T. (2010). Specialty Brews. Retrieved 1 18, 2011, from Pro Brewer: http://www.probrewer.com/resources/distribution/specialty.php NBWA. (2010). Craft Beer Distributor of the year. Retrieved 1 18, 2011, from nbwa: http://nbwa.org/industry-tech/craft-beer-distributor-of-the-year-award
Oregon Business. (2010, 11 07). The economics of nanobrewing. Retrieved 1 18, 2011, from OregonBusiness: http://www.oregonbusiness.com/guest-blogs/4075-the-economics-ofnanobrewingRotunno, T. (2010, 11 17). Craft Beer Business is booming. Retrieved 1 18, 2011, from CNBC: http://www.cnbc.com/id/39232270/Craft_Beer_Business_Is_Booming S. Berghoff, C. H. (1997). Tapping into the Craft-Beer Industry. Retrieved 1 16, 2011, from StumpTown: http://www.stumptown.com/articles/mgmtbeer.html Sabmiller. (2010, 12 22). Our response to the FT 's news analysis on the craft ale market. Retrieved 1 15, 2011, from sabmiller: http://www.sabmiller.com/index.asp?pageid=1878&blogid=45 Sedibeng Breweries. (2010). Sedeinberg Brewery Business Plan. Retrieved 1 19, 2011, from bplans: http://www.bplans.com/brewery_business_plan/executive_summary_fc.cfm Wehrum, K. (2010, 10 1). A craft beer stimulus plan. Retrieved 1 18, 2011, from inc: http://www.inc.com/magazine/20101001/a-craft-beer-stimulus-plan.html York, E. B. (2010, 11 21). Craft Beer Market Draws Attention of Larger Breweries. Retrieved 1 17, 2011, from Chicago Tribune: http://articles.chicagotribune.com/2010-09-21/business/ct-biz-0922-craftbeers-new-20100921_1_craft-beer-craft-segment-craft-brewers
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