Cracker Barrel
Topics: Marketing / Pages: 16 (3960 words) / Published: Jun 18th, 2002

Cracker Barrel Old Country Store

For the last thirty years, Cracker Barrel Old Country Store, Inc. has been offering people on the highways of America an alternative to the fast food pit stop. Their restaurants serves home-style food, has quality gift shops and, most of all, a friendly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your time. You are seated and promptly drink orders are taken. They give the customer sufficient time to gaze over the menu. There are peg games on the table to occupy you or your young ones. If it is a game of checkers you wish, there is always a table in the corner ready to play.

The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is "Pleasing people". (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, "This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don 't order dessert if you 're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere." (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 2000 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named "Best Family Dining" restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates



Links: Population, 2000 15,982,378 281,421,906 Population, percent change, 1990 to 2000 23.5% 13.1% Persons under 5 years old, percent, 2000 5.9% 6.8% Persons under 18 years old, percent, 2000 22.8% 25.7% Persons 65 years old and over, percent, 2000 17.6% 12.4% White persons, percent, 2000 (a) 78.0% 75.1% Black or African American persons, percent, 2000 (a) 14.6% 12.3% American Indian and Alaska Native persons, percent, 2000 (a) 0.3% 0.9% Asian persons, percent, 2000 (a) 1.7% 3.6% Native Hawaiian and Other Pacific Islander, percent, 2000 (a) 0.1% 0.1% Persons reporting some other race, percent, 2000 (a) 3.0% 5.5% Persons reporting two or more races, percent, 2000 2.4% 2.4% Female persons, percent, 2000 51.2% 50.9% Persons of Hispanic or Latino origin, percent, 2000 (b) 16.8% 12.5% White persons, not of Hispanic/Latino origin, percent, 2000 65.4% 69.1% High school graduates, persons 25 years and over, 1990 6,616,094 19,524,718 College graduates, persons 25 years and over, 1990 1,624,405 32,310,253 Housing units, 2000 7,302,947 115,904,641 Homeownership rate, 2000 70.1% 66.2% Households, 2000 6,337,929 105,480,101 Persons per household, 2000 2.46 2.59 Households with persons under 18, percent, 2000 31.3% 36.0% Median household money income, 1997 model-based estimate $32,877 $37,005 Persons below poverty, percent, 1997 model-based estimate 14.4% 13.3% Children below poverty, percent, 1997 model-based estimate 21.8% 19.9% Business QuickFacts Florida USA Private nonfarm establishments, 1999 424,089 7,008,444 Private nonfarm employment, 1999 5,954,982 110,705,661 Private nonfarm employment, percent change 1990-1999 29.3% 18.4% Nonemployer establishments, 1998 987,458 15,708,727 Manufacturers shipments, 1997 ($1000) 77,477,510 3,842,061,405 Retail sales, 1997 ($1000) 151,191,241 2,460,886,012 Retail sales per capita, 1997 $10,297 $9,190 Minority-owned firms, percent of total, 1997 22.0% 14.6% Women-owned firms, percent of total, 1997 25.9% 26.0% Housing units authorized by building permits, 2000 155,269 1,592,267 Federal funds and grants, 2000 ($1000) 92,776,372 1,623,475,453 Local government employment - full-time equivalent, 1997 543,525 10,227,429 Geography QuickFacts Florida USA Land area, 2000 (square miles) 53,927 3,537,441 Persons per square mile, 2000 296.4 79.6

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