cpa webinar 117

Topics: Strategic management, SWOT analysis, Organization Pages: 47 (3075 words) Published: April 18, 2014
CPA PROGRAM – PROFESSIONAL LEVEL

GLOBAL STRATEGY
AND LEADERSHIP
KEY CONCEPTS AND MODELS
WEBINAR 1 (MODULES 1–3)
WEBINAR 2014
AUTHOR: DELYTH SAMUEL
REVISED BY: SAMANTHA WINTER

GSL segment map

2

Key Concepts and Models – Webinar 1

Webinar objectives
+ At the conclusion of this webinar, you should have
• reinforced your understanding of the key concepts and models in the Global Strategy and Leadership segment and how they relate to each other
• reinforced your understanding of the analysis tools that are used for the analysis of case facts
• an awareness of your current level of knowledge and the further study required in this segment

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Key Concepts and Models – Webinar 1

Webinar timetable
Webinar content

Time

Introduction and overview. Brief participant introduction

5 mins

Module 1: An introduction to strategy and leadership

10 mins

Module 2: Understanding the external environment

30 mins

Module 3: Understanding the internal environment

30 mins

Conclusion: Final question and answer session

15 mins
Total

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Key Concepts and Models – Webinar 1

1.5 hours

Module 1: An introduction to strategy and leadership

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Key Concepts and Models – Webinar 1

Strategy approaches
+ Rational approach: Conception and execution of strategy are discrete, sequential activities
+ Processual approach: Strategy is formed incrementally as a ‘pattern in a stream of decisions’
+ Evolutionary approach: Market forces determine the survival or failure of organisations
+ Systemic approach: Strategy is embedded in the cultural
values, norms and rules of the organisation and society in which it operates
+ Other: Fuzzy

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Key Concepts and Models – Webinar 1

Strategic planning process

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Key Concepts and Models – Webinar 1

Strategic thinking, planning, fit and stretch
+ The concepts and practices of strategy are dynamic and subject to continual change
+ Strategic planning – provides the framework and criteria for making operational decisions, implementing these decisions and monitoring and evaluating the implementation
+ Strategic thinking versus strategic planning – strategic thinking suggests that creativity rather than formal planning is needed to formulate effective strategy
+ Strategic planning = strategic fit Strategic thinking = strategic stretch + However, application of both concepts together is critical to organisational performance

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Key Concepts and Models – Webinar 1

Levels of strategy

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Key Concepts and Models – Webinar 1

The global context of business
+ Drivers of globalisation
• Competitive, technological, social and political forces
+ Challenges of globalisation
• Competition, distribution, macro-economic, socioeconomic, financial, legal, physical, political, sociocultural, labour, technology, globalisation risk
+ Benefits of globalisation
• Cost, timing, learning, arbitrage
+ Value of localisation

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Key Concepts and Models – Webinar 1

Module 2: Understanding the external environment

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Key Concepts and Models – Webinar 1

Framework for strategy analysis

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Key Concepts and Models – Webinar 1

Industry definition, value chain and segments
+ Components for setting the scope for industry analysis
• Defining the industry
• Mapping out the industry’s value chain
• Identifying the key segments
+ So what?
• need to understand the industry to define competitors and potential entrants
• some parts of the value chain are more attractive than others (but specific capabilities are required to be in them) (links to Module 3) • some segments are more attractive from a growth and profitability perspective than others

Activity: Questions 2.1 and 2.2
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Key Concepts and Models – Webinar 1

Industry life cycle
+ Most industries have a
life cycle similar to a
product life cycle
+ Different strategies are
required at different
stages in an industry’s
life cycle
+...
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