CPA GSL Mindmap

Topics: Marketing, Strategic management, Trigraph Pages: 1 (528 words) Published: April 15, 2015
Bl

n
ea
Oc

St

y
eg
rat

New Customer Markets:
Eliminate
Reduce

o
titi

n

TS &
DUC
O
R
P
M 4.
T
KET
MAR LOPMEN
E
V
DE

Demand?
Choice?
Risks?

Price?
Costs?

Competitive Positioning:
x: (demand) Customer decisionmaking
y: (supply) Supplier differentiation

Industry KSF:
What would provide a sustainable
competitive advantage?

Competitor Analysis:
Value proposition
Strengths
Weaknesses

COMPETITIVENESS

What drives:

ANSOFF to identify
strategic options:
-Market penetration
-New product
development
-Market expansion
-Diversification

-Geographical
-Customer
-Market
attractiveness
-entry methods

Develop:
New Product
Development:
-innovation & creation
-process
-IP implications
-KSF

-vision
-mission
-values
-goals

e ts
Mark

Org
Org customer
customer market
market share
share
against
rate
of industry
againstgrowth
industry
growth
rate

Identify Products and
Markets it operates in

ct
s

/S
e

rv
ic
es

Pe
& ople
O
Dr rg.
iv e
rs

Org. Product position
relative to the Market
Share:

Pr

od
u
Analy
sis

BCG
Cu
sto
me

rs

x: Org product share of
market
y: market growth rate

Leadership
approach:
-traits -behavioural

Rumelts:
to evaluate Strategy

Options: What
differentiates us from our
competitors?

1.External
consistency
2.Internal
consistency
3.Feasibilty
4.Competitive
advantage

Org. & People: How
do we encourage, motivate
and fulfil the need of our
people?

Display Customer
Segmentation and
Profitability

Leadership & Ethics

Risk
Assessment

Strategic
options
success f/work:

Operational: What
are the core activities we
must do well?

T
SWO
G ap

Y
G N
TE IO
A
R AT
S T NT
6. E
M EM
PL

New Markets:

Strategic
Drivers

QUANTITATIVE

M7. LEADERSHIP
& DECISIONMAKING

BUSINESS
STRATEGY

Org.
Org.position
positionrelative
relativeto
tothe...
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