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CUSTOMER SATISFACTION AT COX AND KINGS A PROJECT REPORT Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION By NISHANT KUMAR (Reg No: 35080366) Under the guidance of Mr.YAASEEN MASVOOD

SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR 603 203 MAY 2010 S.R.M. SCHOOL OF MANAGEMENT S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY

S.R.M. NAGAR, KATTANKULATHUR-603203

BONAFIDE CERTIFICATE

SRM UNIVERSITY Certified that this project report titled “Customer Satisfaction at Cox and Kings “is the bonafide work of Mr. Nishant Kumar who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not from part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

Signature of the guide (MR. YAASEEN MASVOOD)

Signature of the Dean Dr.JAYASHREE SURESH

DECLARATION

I hereby declare that this report “CUSTOMER SATISFACTION AT COX AND KINGS” is bonafide work of the project that I have done during the period MARCH 2010 and submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration. I further declare that any part of this project or itself has not been submitted elsewhere for award of any degree.

NISHANT KUMAR REG NO:-35080366

ABSTRACT

As per the situation prevailing in today scenario, it can be estimated that Travel and tourism industry is going to be on boom, by 2020. Tourist arrivals worldwide are empowering rise in Travel industry and its momentum to reach the client and attract them by its most recent and upgraded packages and services. The Travel & Tourism Industry is expected to resume its growth, with emerging economies in particular leading the way by boosting international travel. In developed countries, a growing

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