Cowgirls Chocolates Case

Better Essays
Cowgirls Chocolates Case
Marilyn Lysohir, an internationally famous ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, that she and her husband, Ross Coates started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and packaging, which she labeled as Cowgirl Chocolates. Her small business, begun in 1997, had won a number of awards in fiery food competitions. While Cowgirl Chocolates had grown gradually over its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was not enough to cover expenses. Marilyn had drained much of her personal savings to keep Cowgirl Chocolate in business. Her cash accounting approaches and record keeping were not very orthodox, although she seemed to have a good intelligence of her costs in production and raw materials and the packaging. Nevertheless, Marilyn had taken a “shotgun attitude” to most of her marketing efforts and had tried a number of activities to increase product demand. She allowed herself to make one “chancy” financial move each year in her pursuit of profitability and increased sales. She had just made her one risky move for year 2001 she had taken out a full-page ad in Chile Pepper magazine for $3,000.

Strengths
1) The Knowledge of chocolate that Marilyn has her business attitude.
2) The product already won several awards, which in turn has generated some publicity about her products.
3) Cowgirl Chocolates has a Web site that can be used to gather customer information and to measure repeat purchase behavior.
4) As an artist, Marilyn has a very artistic mind in developing product packaging and logos and she has won several awards for her packaging and product.
5) She has the local support by carrying and displaying her products, also Marilyn secured the support of Seattle chocolates to produce her product in

You May Also Find These Documents Helpful

  • Powerful Essays

    Mktg522 Course Project

    • 8188 Words
    • 33 Pages

    K Girls Tasty Treats will become the go-to vendor of choice for consumers in the greater Sacramento area for scrumptious and healthy homemade baked goods with optional delivery or sit-down service. K Girls Tasty Treats will determine the target market for their products based on market segmentation and average household income. The strengths, weaknesses, opportunities and threats will be indentified so that planning and preparations can be made to address each individual issue and opportunity before it arises. As a new business, it is imperative that K Girls Tasty Treats has identified the current weaknesses and threats which could potentially cause problems or be a threat to the overall success of the business.…

    • 8188 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    1) In this case, Candace and Charles Nelson displayed many characteristics associated with entrepreneurs such as, self-confidence, tolerance for ambiguity, high energy levels, and share a desire for independence. Candace and Charles displayed confidence by believing in them and in their cupcake business and made the decision to quit their lucrative careers to pursue the uncertainty of the cupcake only bakery. Their confidence could be tied in with their tolerance for ambiguity. Entrepreneurs are risk takers; they tolerate situations with high degree of uncertainty. This is the case for the Nelson’s. To bring the cupcake concept to L.A. during a time that the United States was deeply influenced by the “South Beach Diet” a diet that inspired low-carb eating was a major risk to take. Success in the beginning was uncertain yet they quit their jobs and made a go of it. Having a high energy level is critical in any small business. Hard work was something the Nelson’s were used to. They both were obviously college educated and I am sure it takes a great deal of hard work and energy to be an investment banker. The Nelson’s brought their high energy level to Sprinkles. This is observed through Candace’s actions to get 300 cupcakes ready and flying on a red eye flight to be on the Oprah Winfrey show. Her hard work here gave Sprinkles the publicity it needed to gain a steady customer base. The Nelson’s ignored the negatives surrounding them and pursued their dream. One could argue that they desired independence. This could be the reason that they left lucrative careers that paid them well to venture out and open a cupcake only bakery. Here they are the owners, bosses, employees. They work for themselves and their success or failure is their own.…

    • 1661 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods

    • 925 Words
    • 4 Pages

    In 1998 Kathy Kudler (owner), opened a gourmet food establishment with an ideal image of starting a business which provided the freshest ingredients as well as cooking instruments for individuals cooking benefit. Due to the company’s success Kathy has moved forward with expanding business. Business additions include three locations. Within the companies continued success Kudler’s foods continues to improve, provide and expand services to improve the operation while attracting and retaining customers. Kudler Fine Foods has generated a profit due to Kathy’s dedication to her employees, customers and operation. Kathy’s knowledge and awareness in regards to remaining successful will benefit the company as it develops effective marketing strategies included but not limited to tactics as well as marketing research.…

    • 925 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods is a food store that prides them-selves on delivering quality goods and wines to their customers. The store has three locations throughout the San Diego area to better accommodate the customers availability and experience. According to the accounting records, in 2003 the company had over a $600,000 loss. Even though this is the year that the third store was opened, it is still detrimental to a company. A well planned marketing system can increase profits year round and make a great impression on its customers (Gordon, 2006). Kudler Foods has a descent marketing system right now but it could always be better.…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Cowgril Chocolate

    • 266 Words
    • 2 Pages

    In which product - market do you think this “hot and spicy truffles” brand should compete —the hot and spicy food market, the chocolate candy market, the gift market, or other? Decide which market you believe will be the best market. How should the company segment the chosen market? Behavior? Psychographics (lifestyle)? Geographics? Demographics? Benefits sought? Combination? Explain.…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The creator of the product is a famous hair stylist that’s works with other famous people.…

    • 263 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Internal Customer Service

    • 1157 Words
    • 5 Pages

    1) Do you have personal experience with this company? If so, describe your impressions. The only experience I have with them is buying their ice cream from the store, I can safely say I do enjoy reading the names of the different flavors, and I like their ice cream.…

    • 1157 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Cowgirl Chocolates Case

    • 413 Words
    • 2 Pages

    The case of Cowgirl Chocolates is about a small chocolate producer, Cowgirl Chocolates, and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses her hold up on different products, their packaging, and her disliking of using distributors. Marilyn doesn’t know why she isn’t making a profit, and the problem isn’t with her chocolates, it’s her lack of trust for others and her impulsiveness on making the company more of an art than a chocolate company.…

    • 413 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Retrieved July 20, 2008, from http://www.candyfavorites.com/shop/pop-rocks-history.phpKnowlton, B. (1999). American Topics: How Candy Became Dandy. Retrieved July 18, 2008,from http://www.iht.com/articles/1999/07/22/topics.2.t_5.phpVan Otis Chocolates. (2005). Social and Legal Issues. Retrieved July 20, 2008, fromhttp://it.snhu.edu/classof2006/mcgannheather/vanotis/Social_Legal.htmSole Proprietorship, (2008). Retrieved July 19, 2008, fromhttp://www.companiesinc.com/incorporate/businesstypes/soleprop.asp…

    • 1044 Words
    • 4 Pages
    Better Essays
  • Good Essays

    By 1867, Hershey’s father “had largely cut himself out of the family picture” (Milton). Following an incomplete rural school education, he was apprenticed at the age of fifteen but was fired shortly after. Four years later, Hershey borrowed one hundred and fifty dollars from a gracious aunt to set up his own shop in the heart of Philadelphia. For five long years Hershey put everything he had into the business. But success eluded him, he finally closed shop and headed west to reunite with his father. With his father, Hershey found work with a confectioner. But the entrepreneur in Hershey was not content to work for someone else, and he then struck out on his own again. First in Chicago and later in New York City, but in both cases he failed again (Milton). Then in 1883, he returned to Lancaster and still convinced that he could construct a successful candy company, started the Lancaster Carmel Company. Within a few short years Hershey had a successful and thriving business. But when Hershey got an up-close look at the art of chocolate making he was immediately hooked. “The fascination quickly became focused on milk chocolate, considered a delicacy” (Milton), but was largely dominated by the Swiss. In 1900, Hershey sold the Lancaster Caramel Company for a staggering one million dollars and started a new company. Quickly, the Hershey Chocolate Company surpassed the founder’s previous venture.…

    • 1256 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Mars Bar Measurement in Bcb

    • 2310 Words
    • 10 Pages

    This report examines Mars bar chocolate Brand Performance; Awareness and Salience; and Demographics and Segmentation.…

    • 2310 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Principle Quiz

    • 20155 Words
    • 89 Pages

    | Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new products when his customers suggest them—such as chili-pepper-laced chocolate candy. His only condition is that when he adds new products, his customers have the final say on whether the product is of any…

    • 20155 Words
    • 89 Pages
    Satisfactory Essays
  • Best Essays

    Rogers' Chocolates in 2007

    • 4152 Words
    • 17 Pages

    Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality, hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income, middle-aged couples that are mainly empty nested or child-free, so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization, product innovation toward a more health-conscious product, and growing buyer preferences are major driving forces. Their tremendous ability in retail sales, in which their 11 stores accounted for 50% of total sales, and financial leverage have not been utilized to expand Rogers’ to profit and market potentials due to a major focus on wholesale accounts. It was stated that wholesale accounts rendered lower profit margins than retail sales, yet the company would ship inventory back to the factory from retail stores to fill back orders and completely goes against the company’s goal of doubling or tripling the company within 10 years.…

    • 4152 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Special Occasion Speech

    • 686 Words
    • 3 Pages

    As a child Debbi loved to bake cookies. She got the baking bug and a "taste" for entrepreneurship at the early age of 13 while working her first job with the Oakland A 's baseball organization. An important lesson learned from her family was that everyone needs to feel important. When Debbi was 19 years old she married, a Stanford graduate, and found herself in the unsatisfying role of a housewife. She found it difficult when at social gatherings friends would ask what she was doing with herself and then the patronizing looks she received when she had no answer to give. At the age of 20, Mrs. Fields took control of her life and decided being a housewife wasn 't enough. She decided to open a cookie shop despite discouragement from friends and family. Amazingly she found a banker to loan her $20,000 to open her first cookie shop despite the fact she was young and had no business experience. So on August 16, 1977, Mrs. Field’s Chocolate Chippery first opened its doors in Palo Alto, California. Halfway through that first day she had not made a single sale, so Mrs. Fields hit the street outside the shop and started handing out sample of her cookies. By the end of that first day, Mrs. Fields Chocolate Chippery rang-up $75 in sales. Soon people were streaming in to the shop to buy more of her cookies. Mrs. Fields’ company motto "Good enough never is", says a lot about her business philosophy. She worked hard and customer satisfaction was a priority. As the business grew, Mrs. Fields was very conscious of her regular…

    • 686 Words
    • 3 Pages
    Good Essays
  • Good Essays

    If I were Marilyn I would focus on the gift niche market. She has won awards for her chocolates and the packaging they come in. The market for hot and spicy food lovers is only 15%, according to the case.…

    • 590 Words
    • 3 Pages
    Good Essays