Cowgirl Chocolates

Topics: Chocolate truffle, Chocolate, Marketing Pages: 4 (1339 words) Published: April 15, 2013
Cowgirl Chocolates Case Study

1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business?

Some of the critical strengths of Cowgirl Chocolates that determine the success of this small business include product differentiation, quality, flexible return policy, and personalization. Cowgirl Chocolates is very modern creation since it meets the needs of a specific market of spicy and chocolate fans by combining both cayenne, a spice, and chocolate, a sweetener. The business also is known for using premium ingredients in all of the chocolates it offers. The business not only offers a flexible return policy, which gives customers a full refund guarantee if they end up disliking the spicy truffles but also facilitates trial purchases for customers interested in the spicy chocolates. The company also uses personal notes in the Web site orders in order to build customer satisfaction. Some of the critical weaknesses of Cowgirl Chocolates include having a high production cost, not having a tailored mission statement for this specific business, and lacking focus. Cowgirl Chocolates has to pay a lot of money for the packaging, ingredients, and travel expenses to make the hot caramel dessert sauce. The business also is unfocused because of weak distribution, there is no product definition or market research, and the target market is thus dispersed due to not having a properly defined consumer base. Yes, the weaknesses can be overcome by the strengths of the business if the business spends time focusing on the weaknesses listed in order to build a more successful small business.

2. Using the total product view, describe the “hot and spicy chocolate truffle” offered by Cowgirl Chocolates? Based on this product view do you think this product will be readily accepted by consumers? Why or why not?

The “hot and spicy chocolate truffle”...
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