How to write an excellent motivation letter
An important part of the application procedure for the Bachelor programme in International Business Administration (IBA) is the motivation letter. However, for many applicants this part of the application can be very daunting. To help increase your self-confidence and relieve a bit of your application stress, we have put together this short article with background information and tips on how to write a solid motivation letter here below. For the format of your motivation letter (font, line spacing, max. pages etc), please read the general guidelines.
Why do we want a motivation letter?
The main goal of the motivation letter is to find out if you are the kind of student we are looking for in our IBA programme. Important programme characteristics are:
IBA is an international programme
IBA students are high performers
These characteristics are fundamental success factors of the IBA programme. It is therefore of vital importance that only students who have a real interest in studying in an international setting and are willing to actively contribute to the programme are admitted.
The international dimension
The importance of the international dimension of the IBA programme explains why the first of the four items covered in the motivation letter asks you to: “Tell us about your international background”: where were you born, where have you lived, what is your nationality, where did you go to school, in what kind of international activities have you participated. You can also write about what you feel you can add to the international dimension of the programme. Students without an international background may find this question to be quite disheartening and worry that this will put them at a disadvantage. Our advice here is not to worry. If you do not have an international background, you don’t have it and you cannot be blamed for that. You may have participated in other international activities, like...
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