Cover Leter
cover letterFIGURE 15.13
Solicited Cover Letter
Uses personally designed letterhead
• Kendra A. Hawkins
1770 Hawthorne Place, Boulder CO 80304 (303) 492-1244, khawkins@yahoo.com
May 23, 2012
Ms. Courtney L. Donahue • Director, Human Resources Del Rio Enterprises 4839 Mountain View Avenue Denver, CO 82511 Dear Ms. Donahue:
Addresses proper person by name and title
Identifies job and exact page where ad appeared
• Your advertisement for an assistant product manager, appearing May 22 in the
employment section of your company Web site, immediately caught my attention because my education and training closely parallel your needs. According to your advertisement, the job includes “assisting in the coordination of a wide range of marketing programs as well as analyzing sales results and tracking marketing budgets.” A recent internship at Ventana Corporation introduced me to • similar tasks. Assisting the marketing manager enabled me to analyze the promotion, budget, and overall sales success of two products Ventana was evaluating. My ten-page report examined the nature of the current market, the products’ life cycles, and their sales/profit return. In addition to this research, I helped formulate a product merchandising plan and answered consumers' questions at a local trade show.
Discusses schooling Discusses experience
Relates writer’s experience to job requirements
• Intensive course work in marketing and management, as well as proficiency in •
computer spreadsheets and databases, has given me the kind of marketing and computer training that Del Rio probably demands in a product manager. Moreover, my recent retail sales experience and participation in campus organizations have helped me develop the kind of customer service and interpersonal skills necessary for an effective product manager. After you have examined the enclosed résumé for details of my qualifications, I • would be happy to answer questions. Please call me at (303)
Solicited Cover Letter
Uses personally designed letterhead
• Kendra A. Hawkins
1770 Hawthorne Place, Boulder CO 80304 (303) 492-1244, khawkins@yahoo.com
May 23, 2012
Ms. Courtney L. Donahue • Director, Human Resources Del Rio Enterprises 4839 Mountain View Avenue Denver, CO 82511 Dear Ms. Donahue:
Addresses proper person by name and title
Identifies job and exact page where ad appeared
• Your advertisement for an assistant product manager, appearing May 22 in the
employment section of your company Web site, immediately caught my attention because my education and training closely parallel your needs. According to your advertisement, the job includes “assisting in the coordination of a wide range of marketing programs as well as analyzing sales results and tracking marketing budgets.” A recent internship at Ventana Corporation introduced me to • similar tasks. Assisting the marketing manager enabled me to analyze the promotion, budget, and overall sales success of two products Ventana was evaluating. My ten-page report examined the nature of the current market, the products’ life cycles, and their sales/profit return. In addition to this research, I helped formulate a product merchandising plan and answered consumers' questions at a local trade show.
Discusses schooling Discusses experience
Relates writer’s experience to job requirements
• Intensive course work in marketing and management, as well as proficiency in •
computer spreadsheets and databases, has given me the kind of marketing and computer training that Del Rio probably demands in a product manager. Moreover, my recent retail sales experience and participation in campus organizations have helped me develop the kind of customer service and interpersonal skills necessary for an effective product manager. After you have examined the enclosed résumé for details of my qualifications, I • would be happy to answer questions. Please call me at (303)