John Molson School of Business, Department of Management
ENTREPRENEURSHIP - COMM 320/4 (sections Q and R)
Course Outline - Winter 2015
Section Q: Tuesday and Thursday, 11:45-13:00 in MB-2.430
Section R: Tuesday and Thursday, 14:45-16:00 in MB-S1.115 Office location:
Thursdays 16:30-17:30 and by appointment
514.848.2424 x 2941
email@example.com (best way to reach me)
This course emphasizes the entrepreneurial aspects of management that are required to create, develop, and sustain either a new business venture or a major project/initiative within an existing organization. The integrative nature of the course requires an understanding of each functional area of business. Students will have the opportunity to demonstrate the teamwork, leadership, communication, and the other skills stressed throughout the program.
Prerequisites: COMM 222, 223 or 224, 305, 308.
The discipline of entrepreneurship has a distinct place in business administration. Entrepreneurial activities have a global impact on individual lives, careers, and also on organizational survival and growth. Entrepreneurs introduce change and innovation into the economic and social system, forcing other individuals and organizations to constantly adapt. New products and services, and new organizational practices make it very difficult for business students and professionals to settle down into routine work and linear career paths. COMM320 is a course designed to provide students with a basic understanding of this discipline.
This course will help the student achieve the following learning objectives: Acquire basic knowledge of the theory and concepts of entrepreneurship. Analyze and integrate entrepreneurship concepts to business development cases. Demonstrate the relevance and applicability of the study of entrepreneurship to business administration in general. Understand the role of entrepreneurial thinking in large organizations and the role of social entrepreneurship in today’s society. Research, prepare, and present a comprehensive business plan.
This course uses the textbook “Entrepreneurship: Successfully Launching New Ventures”, 4/e. from Barringer & Ireland. The textbook can be bought for $90 at the Concordia bookstore. Alternatively, students can acquire an e-book version of the textbook. The E-book costs $70 and is valid for 180 days but only offers a limited print option. If you want to acquire the e-book version, please visit www.coursesmart.com and follow the instructions (you will need a valid credit card). Class Schedule
What is entrepreneurship, who is an entrepreneur?
Barringer & Ireland Chapter 1: Introduction
Opportunity Recognition: When is an idea good?
Barringer & Ireland Chapter 2: Opportunity Recognition Jan. 20
Barringer & Ireland Chapter 3: Feasibility Analysis
Opportunity Analysis: Is there a market for an idea? How can I develop the idea?
Barringer & Ireland Chapter 5: Industry Analysis Barringer & Ireland Chapter 6: Business Model
Barringer & Ireland Chapter 4: Business Plan
The Business Plan – let’s write it up!
Team building exercise/ business plan
Concordia Library Research Tools & Videos
The Entrepreneurial Team or who should be on board Feb. 5
Barringer & Ireland Chapter 9: Building an Entrepreneurial Team Practice Case: Eric Buell
Financing: How can I get money for an idea ?
Barringer & Ireland Chapter 10: Financing
Intellectual Property: How can I protect a creation?
Barringer & Ireland Chapter 12: Intellectual Property (Student Persona due) Feb. 17
Practice Case: TBD (First Report due)
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