Coupon Essay

Topics: Game, Rebate, Play Pages: 9 (1975 words) Published: April 5, 2015
Introduction
A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. This coupon is offered by McDonald’s fast food restaurant. The coupon give shoppers one more reason to buy from you. The restaurant’s coupon settings are flexible, it is robust, and it is really easy to use, so customers can save and you can earn – it’s a win-win. Purpose The purpose of coupon promotion tools is for attract customer can use the coupon and visit their store to increase their sales. The customer will take down the coupon through newspaper or magazines to get the cheaper and free product when they purchases. Through using coupon, the restaurant also can promote their product to the larger area. Advantages 1. Increase the number of new customers. A customer may try a product just because they have a coupon for it and like it enough to continue to buy it. 2. Help move a specific product and build brand awareness. A consumer sees the brand name on the coupon even when the coupon is not redeemed. 3. It also can reward current customers. Customers are delighted when they receive the gift of savings from the manufacturer of a product that they buy regularly. Disadvantages 1. All coupons have an expiration date and sometimes we as consumers don’t want the product at the time the coupon is available, but we know that we will need that product in the future and by then the coupon has expired. 2. The coupon is small and on the back of the advertisement and gets lost within the colorful ad.

Contest

Introduction
The sales promotional contest is offer by Marigold. This promotional scheme in which participants compete for prizes by accomplishing something that requires skill. Although no fee is charged for participating in this contest, but the certain number of proof-of-purchase tokens are often required to accompany each entry. The contest offer prize is RM300. Purpose The purpose of the contest sales promotion are increase the sales and improve the reputation of the product through participate the contest. Participants and spectators will remember this particular events and remember the company's products. Advantages 1. Contests Are a Great Tool for Building the Fan Base. 2. Contests enable you to engage your audience.

3. Contests are a rich source of data. With the lure of a prize, many people are prepared to share information with you as part of the entry process. Disadvantages 1. Certain type customer no very interest contest. 2. High cost for contest promotion tool that may need sponsorship from other company.

Rebates

Introduction
This sales promotion rebate offer by Canon. Rebates is a return of part of the original payment for some service or merchandise, there is only partial refund. In an options transaction, the amount paid to the holder of the option if the option expires worthless. Purpose A rebate's purpose is to attract buyers, and many budget-conscious people watch ads for items with attractive rebate offers. Some mail-in rebates are offered on relatively cheap items and only amount to a few dollars. Some are attached to big-ticket items such as computers or appliances; these may offer a significant rebate amount. The purpose also is to save money for the company because it doesn't have to give the special offer to everyone who buys the item. It only goes to those who bother to apply for it. The company also gets to keep its money in the bank until the checks are processed, and it continues to earn interest for that extra time period. Advantages 1. Consumers find rebates to be a tangible benefit, and they can enhance the shopping experience. 2. It induces prospective customers to try their products; it boosts company sales and visibility; it relieves problems of excess inventory; and it attracts interest from retailers. Disadvantages 1. Fail to anticipate the interest in a particular offer and thus plan their rebate processing poorly, resulting...
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