Company Analysis Report On
Craig de Carle
16th May 2015
ACC10007 Financial Information for Decision Making
Introduction and Purpose of Analysis
Company and Industry Background
Country Road originated in Australia in1974 which started as a women’s shirting business but soon became known as Australia’s first lifestyle fashion brand. Country Road incorporated into their collections stylish high-quality apparel, accessories and home wares. Throughout the 80’s Country Road entered the American and Asian markets and enormous growth throughout Australia. In 1998 a South African company Woolworth Holdings Ltd became the controlling interest in the business and restructured it from the bottom up, which started with a bold new vision for the brand. 2004 saw Country Road re-launched once more into the fashion industry displaying a more modern identity after the business regained control of the brand and tried to re-connect with a younger, more fashionable audience. Since this time stores in Australia and New Zealand have grown rapidly. On stopping of their wholesale division Country Road entered into Australia’s 2 major department stores in David Jones and Myer. At the same time childrenswear and babywear got introduced. In 2008-09 Country Road expanded to South Africa and in turn launched a second brand Trenery. Country road now has more than 80 retail stores worldwide and over 100 concession stores (Myer / David Jones) and employs in excess of 3500 employees in Australia and New Zealand alone. Country Road prides itself on being a market leader in the fashion industry and has done now for 40 years.
Reference List – Harvard
Henry, A. (2015). How to Give Criticism Without Sounding Like a Jerk. [online] Lifehacker. Available at: http://lifehacker.com/5915687/how-to-give-criticism-without-sounding-like-a-jerk [Accessed 16 May 2015]....
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