Country Road Analysis

Topics: Department store, New Zealand, Fashion Pages: 3 (301 words) Published: May 16, 2015
Company Analysis Report On
Country Road
By
Craig de Carle
16th May 2015
ACC10007 Financial Information for Decision Making
Assessment 2

Executive Summary
O

Introduction and Purpose of Analysis
O
Company and Industry Background
Country Road originated in Australia in1974 which started as a women’s shirting business but soon became known as Australia’s first lifestyle fashion brand. Country Road incorporated into their collections stylish high-quality apparel, accessories and home wares. Throughout the 80’s Country Road entered the American and Asian markets and enormous growth throughout Australia. In 1998 a South African company Woolworth Holdings Ltd became the controlling interest in the business and restructured it from the bottom up, which started with a bold new vision for the brand. 2004 saw Country Road re-launched once more into the fashion industry displaying a more modern identity after the business regained control of the brand and tried to re-connect with a younger, more fashionable audience. Since this time stores in Australia and New Zealand have grown rapidly. On stopping of their wholesale division Country Road entered into Australia’s 2 major department stores in David Jones and Myer. At the same time childrenswear and babywear got introduced. In 2008-09 Country Road expanded to South Africa and in turn launched a second brand Trenery. Country road now has more than 80 retail stores worldwide and over 100 concession stores (Myer / David Jones) and employs in excess of 3500 employees in Australia and New Zealand alone. Country Road prides itself on being a market leader in the fashion industry and has done now for 40 years.

Reference List – Harvard
Henry, A. (2015). How to Give Criticism Without Sounding Like a Jerk. [online] Lifehacker. Available at: http://lifehacker.com/5915687/how-to-give-criticism-without-sounding-like-a-jerk [Accessed 16 May 2015]....
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