TABLE OF CONTENTS
| BACKGROUND OF COMPANY
| PROFILE OF THE ORGANIZATION
| ENVIRONMENT FACTORS
| ENTRY MODE DECISIONS
This assignment is the analysis and researches about COSWAY SdnBerhad. It will not be completed successfully if not for the concerted efforts of various individuals and we give my heartfelt thanks to our lecturer, friends, and family members. First of all, we would like to give our highest gratitude to Dr. YuslizaMohdYusof, Dr. Shankar Chelliah and Dr.KhairulAnuar B. Mohammad Shahour International Business (ATW 395_ATP 393) lecturers who taught and gave invaluable guidance on completing this report. Without our Lecturers help and guidance, this assignment will not meet its completion deadline. Heartfelt thanks to our family members for providing help, support and guidance while completing this assignment. They kept us motivated all the time which made it possible for us to complete our assignment with full commitment. We also feel it is important to acknowledge and thank our group members for providing us with the help we needed all the while. A special thanks to Abdul HadiMansor our group leader, RuuhulAzmanniahBTYusof, NorIzianieBinti Abdul Halim, Xiao Yan and Song Xueliang. Last but not least, we would like to thank God for his blessings and for blessing all that are directly and indirectly involved in the completion of this assignment. Again, thank you to all individuals and organizations that made this assignment possible, without your cooperation, this assignment might not be successful.
SECTION 1 : BACKGROUND OF COMPANY
COSWAY (M) is one of the pioneers in the direct selling industry in Malaysia. Since 1979, Cosway (M) has established a significant presence in Malaysia and has also grown into a regional player notably in Taiwan, Hong Kong, South Korea, Indonesia, Thailand, Australia, Brunei, Macau and Singapore. The Group adopts a unique business model by establishing a vast and efficient distribution network comprising a membership of some 870,000 independent business owners who are supported by more than 1,500 stores and stokist centers. This makes its range of over 1,400 personal care, health and nutrition, skin care, cosmetics, household and car, food and beverage, kitchenware and other consumer products within easy reach of customers. Mr. ChuahChoongHeong has been appointed as Executive Chairman of the Board, Chief Executive Officer of Cosway Corporation Limited with effect from 17 March 2010. He is the founder of Cosway (M) Sdn. Bhd. and is currently the managing director of Cosway (M) Sdn. Bhd. and a director of eCosway.com Sdn. Bhd.. Both Cosway (M) Sdn. Bhd. and eCosway.com Sdn. Bhd. became the company's wholly-owned subsidiaries in 2009. Mr. Chuah is also currently the Chief Executive Officer of Cosway Corporation Berhad, chairman of Singer (Malaysia) Sdn. Bhd. and holds directorship in various other subsidiaries of Berjaya Corporation Berhad, a substantial shareholder of the Company. Prior to that, he was the General Development Manager of Sterling Drugs (M) Sdn. Bhd. and General Sales Manager of Warner Lambert (M) Sdn. Bhd. He holds a Diploma in Marketing from Australia and has experience in the marketing of pharmaceuticals and consumer products. Under Al’s leadership and Berjaya’s financial strength and Networking experience, Cosway has grown by leaps and bounds. Cosway began operations in December 1979, with a simple concept of distributing quality products at highly competitive prices through a unique Network Marketing system. Today, it has grown to become one of Asia's largest Network Marketing companies. The COSWAY formula has helped thousands of members to achieve tremendous financial success. COSWAY distributes a wide range of exclusive, quality products from established manufacturers all over the world.What is Network Marketing? Network Marketing is a...
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