cosumer behavior on shoes

Topics: Adidas, Reebok, Athletic shoe Pages: 62 (8141 words) Published: August 15, 2014

A PROJECT REPORT ON

CONSUMER BEHAVIOUR REGARDING

Various Branded Shoes

SUBMITTED TO:

PANJAB UNIVERSITY, CHANDIGARH

in partial fulfillment of requirement for the degree of

MASTER OF COMMERCE (M.COM)

SUPERVISED BY:- SUBMITTED BY:-

Mrs. Ranjit Kaur Jasdeep Kaur M.com 2nd SEM 2298
GURU NANAK NATIONAL COLLEGE, DORAHA

LIST OF CONTENTS

CHAPTER NO. CHAPTER NAME

CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 RESEARCH OBJECTIVES

CHAPTER 3 RESEARCH METHODOLOGY

CHAPTER 4 LIMITATIONS

CHAPTER 5 COMPANY PROFILE

CHAPTER 6 DATA ANALYSIS & INTERPRETATION

CHAPTER 7 SUGGESTION &
CONCLUSION

CHAPTER 8 ANNEXURE

CHAPTER 9 BIBLIOGRAPHY

ACKNOWLEDGEMENT

Success is an effort bounded activity that involves co-operation of all.

I hereby take the opportunity to express my profound sense of gratitude and reverence to all those who have helped and encouraged me towards successful completion of the Project Report. It has been a great experience working on the concept of CONSUMER BEHAVIOUR REGARDING VARIOUS BRANDED SHOES. It gives me complete insight of this concept of marketing and its application.

I would like to thank my Project Guide Mrs. Ranjit Kaur for her immense guidance, valuable help and the opportunity provided to me to complete the project under her guidance.

I would like to thank all faculty members of GURU NANAK NATIONAL COLLEGE DORAHA for guiding and supporting me in the completion of project from time to time.

Last but not the least, my gratitude to great almighty and my parents without whose concerned and devoted support the project would not have been the way it is today.

JASDEEP KAUR PREFACE

The project study on CONSUMER BEHAVIOUR REGARDING VARIOUS BRANDED SHOES has been conducted to observe the preferences of consumers. This system of education is highly appreciated as it provides the students with an opportunity to acquaint them with the outside world. The practical work helps the students to view the real business world closely, which in turn widely influences their conception and perception.

In this project 50 respondents are selecting for knowing their perception regarding branded shoes. For this purpose information is collected from some areas of Ludhiana.

CHAPTER-1

EXECUTIVE
SUMMARY

This project takes a look in various kinds of Merchandising activities, market share of different shoes and various sales promotion schemes, which are followed in the shoe industry. The three major players i.e. Reebok, Nike and Adidas dominate the sports shoe industry in India. India is one of few battlegrounds in the world where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different marketing...
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