Preview

Costumer Behavior

Good Essays
Open Document
Open Document
940 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Costumer Behavior
Related Study

According to Asifo Shah consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants and there are different processes involved in the consumer behavior. Initially they try to find what they would like to consume, then they select only those that will promise them greater utility. After selecting, the consumer makes an estimate of the available money which they can spend. Lastly, they will analyze the prices and takes the decision about the commodities they should consume. He also said that there are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological.

Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. The influence of culture on buying behavior varies from country to country. Also each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc.

Social factors also impact the buying behavior of consumers. Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs.

Personal factors can also affect the consumer behavior. Age and life-cycle have potential impact on the consumer buying behavior. And family life-cycle consists of different stages such young singles, married couples, unmarried couples etc. The consumer economic situation has great influence on his buying behavior because if the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Social institutions, including parents, friends, schools, religion and television shows also influence consumers' preferences. For example, kids might want to have the same toys their schoolmates have, while young adults may purchase the same products their parents used to buy.…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    ferris influence

    • 1215 Words
    • 5 Pages

    Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants.…

    • 1215 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Popular

    • 11611 Words
    • 47 Pages

    Family, social class, reference groups, and culture are the psychological variables that affect a consumer's…

    • 11611 Words
    • 47 Pages
    Good Essays
  • Satisfactory Essays

    Psy 322 Week 1 Assignment

    • 734 Words
    • 3 Pages

    Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upset at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased.…

    • 734 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The social influences on the buying decision deals with family Influences, opinions, social classes, culture and subcultures. This influence on the buying decision takes in the actions and activities that a person is supposed to perform based on expectations of the individual and the surrounding persons.…

    • 657 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Every day of the consumer starts up with different and new experiences. He gets interacted with innumerable people around him daily which results in learning that shapes one’s behaviour too .The cultural values which are inculcated by our family and the society in which we are currently living has a greater influence on one one’s ability of perceiving the things around him. The different stages of family life cycle tend to change the buying behaviour pattern of the consumers. Remembering the time when we all were kids. Parents had much control over us.…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    ● Consumer wants, learning, motives etc. are influenced by opinion leaders, person's family, reference groups, social class and culture.…

    • 787 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Consumer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. It is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people 's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. [1]…

    • 915 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Cultural Factors

    • 1675 Words
    • 7 Pages

    Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a person’s wants and behavior. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketers are always trying to spot “cultural shifts” which might point to new products that might be wanted by customers or to increased demand.…

    • 1675 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    According to Tombs and Seamons (2013), the definition of consumer behaviour is “the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption”. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes).…

    • 1975 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Consumer behavior is the study of what, how, when, and why people buy or consume. Psychology, sociology, socio-psychology, anthropology and economics are the main elements/variables of this study. It is the attempts to understand the buyer decision processes as well as decision making process, both individually and in groups. In addition to that, it also tries to assess influences on the consumer from groups like family, friends, and society in general.…

    • 737 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept.…

    • 2729 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    Consumer behavior is affected y a lost of variables, ranging from personal motivations, needs, attitudes and values, personality characteristics, socio-economic and cultural background, age, sex, professional status to social influences of various kinds exerted by family, friends, colleagues and society as a whole.…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Neo Behaviorism

    • 1942 Words
    • 8 Pages

    Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.[1] It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people 's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.…

    • 1942 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    In individualistic culture people assign causes of their behavior to internal attributes, such as personality characteristics, and predict behavior of others based on their personality traits and past behavior. In collectivistic cultures people assign causes of their behavior to situational factors and predict behavior of others based on situational context. 14.3 CULTURAL INFLUENCES ON BUYER'S DECISION PROCESS The effect of national culture on the buying process and decision-making is demonstrated below. 14.3.1 Need recognition…

    • 10369 Words
    • 42 Pages
    Good Essays