Preview

Costco Research

Better Essays
Open Document
Open Document
2112 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Costco Research
What is the American Dream? There are as many opinions on that topic as there are individual minds to think about it. But one thing stands clear: People want to feel appreciated and respected. People want to be happy. Think about it, most people have to work for a living. Wouldn’t it be great to be able to have all that at once? Of course! Who wouldn’t want that? After some research, I have determined that working for Costco can meet those needs. While some companies put major importance on various aspects of employment, it has become clear that what works best is to focus on your employees and their state of well-being. Costco is known in the business world as a great company to work for. There have been stories in the media saying such. The turnover is very low, barely over 5%, and the pay is very good (Desjardines, 2008). Costco’s culture is appealing because Costco seems to send a message that they value each and every employee. Each person is made to feel that they are valued as a person, and not just cashier #4, for example. This is something that most people find they need out of a company. The more valuable one feels, the more they are willing to do the best they can for the company. Costco seems to have a very dominant culture, in that their core values are shared by most employees. The turnover rate is low. That sends the message that employees that work at Costco are happy, and have no desire to look elsewhere for employment. This is something that I share with Costco. No one likes to look for jobs, go on interviews, start a new job, be the newest employee, etc. These are all things that take a person out of their comfort zone. Once you find a job with a company that you can share your goals with, you should plan to stay there until one of you changes your goals. That being said, it is obvious that Costco has a very strong culture. The fact that there is a low turnover shows that the core values are shared among employees.


References: Childers, P. (2005). Organizational culture affects the bottom line. HR Magazine, September(2005). Desjardines D., (2005). Culture of Inclusion: where top executives lead by example. Retailing Today. Retrieved May 23, 2008, from http://findarticles.com/p/articles/mi_m0FNP/is_23_44/ai_n15969651 Goldberg/Ritter A.B/B., (2008). Costco CEO Finds Pro-Worker Means Profitability. CBS News. Retrieved May 26, 2008, from http://abcnews.go.com/print?id=1362779 Kjerulf Alexander, (2007). Analysts to Costco: Stop treating your employees so well. Positive Sharing. Retrieved May 25, 2008, from http://positivesharing.com/2007/07/analysts-to-costco-stop-treating-your-employees-so-well/ Robbins, S.P. (2005). Organizational Behavior (11th ed.). Columbus, OH: Prentice Hall.

You May Also Find These Documents Helpful

  • Powerful Essays

    This is an important area of study because of how relevant shopping and customer-employee interactions are to our everyday lives as citizens and consumers. Additionally, the study is useful to scholars of sociology, as well as audiences interested in the sociological theory of how retail employees might act in given circumstances. The study found that when different perspectives came into conflict, the first priority of Macy’s employees was to maintain the company’s culture of professionalism, politeness and civility. I speculate that this is because the cost of a “performance breakdown” is particularly severe in culture, but less so with respect to politics or…

    • 1682 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Costco Wholesale Corp

    • 289 Words
    • 2 Pages

    1. What is Costco’s business model? Is the company’s business model appealing? Why or why not?…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Costco is the largest membership-only warehouse club in the United State. Costco was founded by Jim Sinegal and Jeffery Brotman in Seattle, WA in 1983. Costco has 680 stores in total. Costco keeps increasing its product categories and services in the recent few years. In the past, the store was focus on selling the bulk- packaged products. Costco ‘s mission is “to continentally provide members with quality goods and services at the lowest possible prices”, therefore the mission reflects on its business model and business strategies. Costco has its own private brand: Kirkland Signature, which provides great and wide product lines with lower price. The main competitors for Costco in the United State are Sam’s club and BJ’s Wholesale Club.…

    • 120 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    American Dream

    • 1286 Words
    • 6 Pages

    The American Dream, something once thought to be the American lifestyle that once achieved, one’s life may be considered perfect. It started out simple, owning two cars, owning a large house in a suburban neighborhood, married with two children, and owning your own business. This may the American Dream after World War II has ended; however, because of the economic crisis, the increase of major corporations, and the cost of living; over the years, reaching this goal has been a very difficult to achieve.…

    • 1286 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    To start off, what exactly is the American dream? There are many interpretations of what people believe it is, for the most…

    • 883 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The American Dream is the idea that if you are focused and work hard enough, you can be successful in America. We find ourselves in a time in our nation’s history where this long believed opportunity of grandeur and promise could be over. I believe it is important to stay positive. As citizens of the United States, we make up the American Dream, and we must remind ourselves every day about that. To find this success you must have a dream, and the will to never give up on that dream. From what I have seen thus far in my existence on this planet is that people have forgotten to follow their dreams. I realize it is sometimes hard to understand what that dream is, but focus and hard work get you what you want.…

    • 587 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    What is the American dream? Some would say a successful career. Some would say a life of fulfillment and happiness. Some might even say equality and acceptance for all Americans. But what it is really, and how must an individual go about attaining it? I believe the American dream is defined by the personal desires of the one striving and working for it. Our rights as Americans are clearly stated in the Declaration of Independence: Life, liberty and the pursuit of happiness. However, I believe our forefathers worked hard for the ownership of these rights and today’s generation’s work ethic is on a steep decline. The American Dream is most certainly existent and attainable for those who are willing…

    • 764 Words
    • 4 Pages
    Good Essays
  • Good Essays

    American Dream Meaning

    • 778 Words
    • 4 Pages

    The term "American Dream" has many diverse meanings. For some, it may be to become…

    • 778 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sure, we’ve all heard of the American Dream before, but what is the American Dream? Actually, let’s take it one step back, and look at where the American Dream came from. The American Dream originated from the early days of American settlement, where many poor immigrants were searching for opportunities. It was first incorporated in the Declaration of Independence, which describes an attitude of hope, it states that “all men are created equal and that they are endowed with certain unalienable rights, among which are life, liberty and pursuit of happiness”. However, this definition seems outdated to fit our modern society. Rather, we believe that a proper definition for the American Dream would be: “the opportunity to obtain true happiness if a person puts enough work towards it.” This contrasts the original definition as our statement targets “true happiness” as an idea possessing several factors such as: rights, wealth, health, and love. In addition, we stated that it is achievable for anyone that “works” for it without specifying the optimal amount of work necessary for one to be truly happy.…

    • 2176 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Costco's Competitors

    • 1434 Words
    • 6 Pages

    & Sellner, W. Z Costco pays its employees more than Walmart. They fear this could raise their operating cost. It was said “it is better to be an employee and or consumer over being a shareholder”. This is because the margins are not as large as a company like Walmart. This is because their profit margins are low because of the quality Costco gives to their members and employees. When it comes to employee turnover, Costco has a low turnover rate. This is due to the quality of employment they deliver. Where Walmart has a lower labor cost, they have a higher turnover rate. Costco has permanent and temporary holiday employees. This helps keep the business running smoothly during the holiday season. A benefit of being a holiday employee is Costco may hire you as a permanent employee after the season is completed. I feel Costco’s strategy of employing is proper. They give the working class a confrontable salary without having to suffer the pains of working multiple…

    • 1434 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Costco Wholesaler, Inc.

    • 261 Words
    • 2 Pages

    Costco wholesaler is a membership warehouse, which was founded in 1983 by Jim Sinegal and Jeffery Brotman in Seattle Washington. (Thompson Jr. 2009) They are still located in Washington, but their headquarters are now located in Issaquah. Since 1983 Costco has grown to have 725 retail stores worldwide and 506 of them are within the Unites States of America alone. These stores employ up to 200 000 employees and on average are paid $20.98 dollars compared to other stores such as Walmart who pay their employees $12.64 dollars. As Costco Wholesale is a membership warehouse, customers must become a member to purchase something from the store. They can be accompanied by family or friends but only the card older is able to purchase an item as they…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    While the media has warped the idea of the “American Dream” in the mind of many, to those out there still striving to make a living to be able to provide a better life for their children, the original concept is still alive and well, because they are living proof of…

    • 1323 Words
    • 6 Pages
    Good Essays
  • Good Essays

    The American Drean

    • 994 Words
    • 4 Pages

    The American Dream is a cultural myth that is commonly known throughout our society. The idea is that anyone who works hard will be compensated with success. According to Steven Conger, “The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement” (2). Many people get the dream confused with materialistic self-desires, but that is not the case. “It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position (2). America is in fact the home of the free, but just because people chase the dream does not mean they’ll catch it. The belief that people who work hard can achieve the “American Dream” is a myth because of racial and educational inequalities, scarce job opportunities, and the absence of adequate healthcare.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Better Essays

    American Dreams

    • 1381 Words
    • 6 Pages

    The definition of the “American Dream” is obtaining a beautiful house with a white picket fence; kids are playing in the freshly cut green lawn with your yellow lab dog, you holding your young wife while having a new Chevrolet pickup truck and a Lund boat sitting in the driveway. It’s coming home from a long day of work for your kids to come jumping into your arms full excitement while you smile and kiss your spouse. As for many people vision these scenes from things they have seen on television or books they’ve read, it is as though this is the “American Dream.” Well, maybe this is my own personal picture of the American Dream, but this proving that everybody has their own imagination of what an American Dream is. In all reality, there is no one way to define what the American Dream is. It can truly be looked at by anything from finding wealth, love, or just whatever one can consider happiness. The American Dream is full of options, but mainly finding what suits you and what makes you having a life worth living and a life full of happiness.…

    • 1381 Words
    • 6 Pages
    Better Essays
  • Good Essays

    When we think of Costco, three things come into the mind; low price, membership and bulk quantity. Based on these three elements, Costco’s has built its business strategy in realization with its goals. Kotler (2012) states “Goals indicate what a business unit wants to achieve; strategy is a game plan for getting there. Every business must design a strategy for achieving its goals,” (p.50). The unique thing about Costco’s channel management process is derived from the same business strategy, where in, it sells membership which to the customers which alone generates a major portion of its profit. And Costco is estimated to have over 40 million members which have multiplied by folds when compare to the previous decade memberships.…

    • 756 Words
    • 4 Pages
    Good Essays