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Costco: Laws Of Retailing

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Costco: Laws Of Retailing
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Costco is basically a retail/wholesale store that defies the laws of retailing. They take the rules, bend, and do the complete opposite of it and makes a profit off of that strategy. Costco’s demographic is based on and catered to college-educated individuals with an annual salary of at least $100,000 a year. What makes them unique is that they do the opposite of what you see and know about most retail stores and they have become successful at doing that. This strategy alone is why Costco has become a multi-billion dollar company and has also beat competitors in their industry.
One “rule of retail” Costco has broken and having and selling a small selection of their products. Jim Sinegal has implemented this process because he
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