Costco Case Study
What are the chief elements of Costco’s strategy? How good is the strategy?
1） A chief element of Costco is to allow members to buy high quality items with low-price.
2) • Costco always let the customer find a comparable point in price. So Costco always provide some items easy to see in other supermarkets, and set a lower price. So Costco’s customers can easily make comparisons when shopping. This can enhance the value of customer good impression. And feel really affordable. Then feel the shopping value that Costco provide.
• Costco make the return policy become life-long retreat of general goods and electronic goods retreat in 90 days. Because of this kind customer is less. It is in Costco’s profit affordable range. Therefore, the
1） A chief element of Costco is to allow members to buy high quality items with low-price.
2) • Costco always let the customer find a comparable point in price. So Costco always provide some items easy to see in other supermarkets, and set a lower price. So Costco’s customers can easily make comparisons when shopping. This can enhance the value of customer good impression. And feel really affordable. Then feel the shopping value that Costco provide.
• Costco make the return policy become life-long retreat of general goods and electronic goods retreat in 90 days. Because of this kind customer is less. It is in Costco’s profit affordable range. Therefore, the