Costa Coffee

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The Marketing Profession

Coursework Header Sheet 191290-15

Course Coursework Tutor

MARK1105: The Marketing Profession Group Work R Lewis

Course School/Level Assessment Weight Submission Deadline

BU/UG 30.00% 28/03/2012

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

000615153 000668250 000675498 000668575 Tutor's comments

Sundus Aden Fatme Bostandzhieva Antoaneta Yordanova Elena Docheva

Grade Awarded___________ Moderation required: yes/no

For Office Use Only__________ Tutor______________________

Final Grade_________ Date _______________

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The Marketing Profession

A Business Report of Costa Coffee as a main competitor of BESO Coffee
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Antoaneta Yordanova Elena Docheva Fatme Bostandzhieva Sundus Aden

ID number 000675498 ID number 000668575 ID number 000668250 ID number 000615153

Tutor’s name: Bob Lewis

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The Marketing Profession

Table of contents

1. Executive summary......................................................................................4 2. Introduction ..................................................................................................4 3. BESO – Brief history ...................................................................................4 4. SWOT and PEST analysis ..........................................................................5 4.1. SWOT analysis

References: According to Brassington and Pettitt’s price – quality matrix (2006), Costa Coffee has a greater position in the market based on high quality and price in comparison to BESO Coffee, which also has relatively high quality but lower prices than Costa.