Preview

Costa Coffe

Good Essays
Open Document
Open Document
918 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Costa Coffe
Costa Coffee

Costa Coffee was formed by the Costa Brothers, Sergio and Bruno in 1971 in London as a wholesale operation supplying roasted coffee to caterers and coffee shops. In 1978, the Costa Brothers opened the first store in London and growth expanded rapidly.
BACK GROUND: The role of coffee in Latin America ( http://dev.ico.org/event_pdfs/paiva.pdf)

PESTLE

Political

Economic

Social Costa Coffee has announced a ban on smoking in its 370 UK outlets. The aim was to protect customers and employees from the effects of passive smoking, the company said. Costa Coffee had already banned smoking in 90 per cent of its coffee shops. Mark Phillips, the managing director, said: 'This is a significant step as there is a traditional image of coffee breaks going hand-in-hand with a cigarette.' http://search.proquest.com.ezproxy.liv.ac.uk/docview/310820713/13557920CE868B25A5A/16?accountid=12117

Technological

Ecological 1.Costa Coffee is the first UK coffee chain to announce it is switching supplies to sustainably grown beans from certified coffee suppliers.
The company will introduce the policy this year and hopes to source at least 30 per cent of its coffee sustainably.
For more information visit Rainforest Alliance or an article in the Telegraph.
(http://www.coolearth.org/306/whats-new-32/news-155/costa-coffee-goes-green-374.html
Legal)

2. HIGH street operator Costa Coffee is to convert its entire supply of coffee to environmentally friendly beans in the latest move by a UK food and drink retailer to enhance its green credentials.
Costa will switch its coffee supply across its 1,000 stores worldwide to sustainably grown beans from Rainforest Alliance-certified coffee suppliers by 2010.
The move follows McDonald's decision last month to switch from selling Tetley tea in favour of an environmentally friendly product from PG Tips.
The fast food operator changed its supply of coffee to Rainforest Alliance products in January last year, since

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The country that I chose that produces coffee beans is Brazil, and Columbia as the grower. Statistics show that Brazil is number one in the top coffee producing countries from 2011 to 2013. The economic advantages of having Brazil as a grower is that their environmental laws do somewhat align with the U.S. Brazil has one of the most complete and strict environmental laws in the world. However, “the laws in this legislation haven’t been adequately enforced in the past, compromising their effectiveness towards protecting the natural environment in this nation with a rich biodiversity of fauna and flora." (Wikipedia, 2014)…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Yuban coffee

    • 4548 Words
    • 19 Pages

    Yuban coffee is a brand of coffee you can find in your local grocery store that you probably did not know existed. It was founded by John Arbuckle, a famous coffee roaster, who has invented the original Yuban coffee in 1986. Yuban coffee only uses the best Arabica beans. In addition, Yuban is certificated by the Rainforest Alliance, which declares that at least 30% of Yuban coffee is organic. Chemical fertilizers and pesticides are not used on the organically grown beans and the rainforest alliance also works to sustain agriculture, forestry and tourism in the regions of the forest that the coffee beans are grown. More recently, Yuban coffee has been slowly grown, if grown at all, and has not been reaching its full potential. The main problem of Yuban is the lack of brand awareness and an unsuccessful marketing strategy. When the marketing strategy changes to solve these problems, it will make the Yuban brand more competitive and successful in the coffee market. Our marketing plan will be discussed in detail in the pages to come, but our general objective is to build brand awareness by defining and marketing towards a more specific target market. Also, with the implementation in of our recommendations, Yuban coffee will be able to reach this objective. Ultimately our marketing plan will…

    • 4548 Words
    • 19 Pages
    Powerful Essays
  • Best Essays

    When a small sign was hung on a little cafe in Waitsfield, Vermont in 1981, nobody would have imagined that Green Mountain Coffee Roasters [GMCR] would become one of the world's leading specialty coffee makers. Through hard work, "Demand quickly grew beyond the walls of the café," and many other local companies requested GMCR coffee to offer their customers (GMCR, Company Overview, 2009, p. 1). Today, GMCR "is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices" (GMCR, The Story of Green Mountain, 2009, p. 1). Reaching this point, however, was not easy and forced GMCR to master their marketing strategies in order to survive the competition.…

    • 4200 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Costa Analissic

    • 754 Words
    • 4 Pages

    As a member of the Costa team you will make first class coffee and ensure first class customer service at all times. If you are enthusiastic, outgoing and passionate, then this is the team for you.…

    • 754 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Coffee War Analysis

    • 3934 Words
    • 16 Pages

    | “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores”…

    • 3934 Words
    • 16 Pages
    Powerful Essays
  • Powerful Essays

    Coffee Commodity Chain

    • 10338 Words
    • 42 Pages

    Between being grown and picked by a farmer in a developing country and being consumed,…

    • 10338 Words
    • 42 Pages
    Powerful Essays
  • Good Essays

    Green Mountain Case

    • 709 Words
    • 3 Pages

    Due to the nature of the still fledgling industry, new suppliers of premium coffee are entering the market all the time. Companies in…

    • 709 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The “love affair” we have with coffee pods is affecting our values we should have for more important issues. This online piece by John Rice and Nigel Martin was written in the age 5th august 2014, as a response to the growing concern over the issue of environmental consumerism. It describe that coffee pods are becoming more popular than the thought of preserving our planet, saving money on over priced coffee and the damage coffee pods are causing the world. “Many of of us like to speak about being ‘green’ or living sustainably, even while sipping from a cup of coffee produced by and industry that is about as sustainable as an aging soviet nuclear power plant” descries Rice and Martin including sarcasm, inclusive language and critical tone…

    • 456 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    During her vocation in Mexico,Victoria Stewart, one of Costa’s barista, discovered this magic drink and brought it back to dear you. It’s even better that Cioccospresso is made with patented machine specially designed by Costa to keep its original aroma and healthy effects.…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    We have innovatively brought success stories to our partners as well as changed many lives around the world through our team of professionals. We have many resources, and we will meet you where you are to help you reach your next future goals for success. We have proved our methods work within our existing partnerships and have an outstanding record of five years of success through our partnerships. Our coffee beans bring communities and the environment together in one harmonious cup of prosperity.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Unlike organic fair trade coffee, when you drink the ordinary conventional stuff you get a nice mouthful of fungicides, herbicides, insecticides and pesticides. Farmers who cultivate it, are also exposed to high levels of…

    • 1068 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The Coffee Crisis

    • 1618 Words
    • 7 Pages

    Prince, M. (2003, December 3). CoffeeGeek - Coffee Crisis:TechnoServe Releases Fact-Based Industry Analysis. CoffeeGeek - News, Reviews, Opinion and Community for Coffee and Espresso. Retrieved May 5, 2012, from http://coffeegeek.com/resources/pressreleases/technoservedec42003…

    • 1618 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Caffe Nero

    • 2153 Words
    • 9 Pages

    Now a day, more and more coffee shops are opening in the UK market, because people are richer than before, and most persons do not have much more time to make coffee and cook food and the business is too busy. Those three factors stimulate the coffee market. In Great Britain, there are two main rivals are competitive with Caffee Nero; one is Starbuck, and the other one is Costa Coffee. Caffe Nero. Starbuck and Costa Coffee are controlling approximately 57 percent of the UK coffee market. For the past five years, Caffe Nero has more than doubled in size to outnumber four hundreds stores with Earning before Interest, Taxes, Depreciation and Amortization (EBITDA) of £28.7…

    • 2153 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Greenbean Coffee

    • 1735 Words
    • 7 Pages

    GreenBean Coffee Inc. is a leading business entity in the U.S. Coffee Market. The reputation and success have been built on the quality and value of their commodity, employer of choice policies and progressive environmental policies. In an effort to maintain its position in the industry, this company pursued an aggressive marketing strategy involving the establishment of grocery store retailing, neighborhood shops and online marketing and sales, thus making their products easily available through different distribution channels. GreenBean is looking to expand its international operations.…

    • 1735 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Fair Trade

    • 1501 Words
    • 5 Pages

    Daniel, J., (2007) Brewing justice fair trade coffee, sustainability and survival. Berkeley: University of California Press…

    • 1501 Words
    • 5 Pages
    Better Essays