Table of Contents 2
COMPANY SUMMARY 3
MARKETING ANALYSIS 4
E-COMMERCE E-VALUATION 10
E-COMMERCE PROGRAM 15
BUDGET AND FINANCIALS 19
Break even 21
Cost Benefit Chart 21
CONCLUSION 22
References 24
Garcia, D.F. ; Dept. of Comput. Sci. & Eng., Oviedo Univ., Spain ; Garcia, J. (2013). TPC-W e-commerce benchmark evaluation. Retrieved from http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=1178045&url=http%3A%2F%2Fieeexplore.ieee.org%2Fxpls%2Fabs_all.jsp%3Farnumber%3D1178045 24
Hayes, M. (October 27, 2011). 5 Reasons Loyalty Programs Will Increase Your Ecommerce Sales. Retrieved from 24 http://www.shopify.com/blog/4408602-5-reasons-loyalty-programs-will-increase-your-ecommerce-sales#ixzz2mXPpoX8p 24
Petre, …show more content…
Their focus to stick to their no frills approach and offer values and necessities with low overhead and great value is working well for the company. In a head to head battle with one of their top competitors, Sam’s Club, Costco won with the lowest cost per unit. Members recognize and appreciate these efforts, which are apparent through Costco’s 90% US and Canada customer retention stat (86% worldwide). Their business customers, who account for two-thirds of Costco’s overall sales, hold a 93.7% retention rate (Heller, 2012). The staff and management of Costco are also known to stick around for a long time, with tenured terms and low staff turnover …show more content…
Costco now integrates online technology to their former systems of electronic data interchange, and are build new Internet based manage their supply chain and other means of inventory control systems. Besides selling their products and services, Costco is also using the Internet to make consumer surveys, provide information and pictures to the media business and mass communication, and submit documents to comply with regulations, and manage and transfer funds.
Internet has affected the way of doing business at Costco, trade patterns, learning and social and political interactions. Costco is growing with their Internet applications, as well as people who use this medium to communicate and to make