Cost-Benefit Analysis: British Bulkers Applies CSR In Its Company

Pages: 6 (1265 words) Published: October 26, 2015


METHODOLOGY

In order to identify and evaluate the extent to which British Bulkers applies CSR in its business, both secondary and primary research was held. More specifically, secondary information about the company was collected through its corporate website. Moreover, online sources were used to analyze the external environment of British Bulkers, while articles and textbooks were also used, in order to analyze the importance of CSR in business in general and the shipping business in specific. As far as primary research is concerned, this was held in the form of semi-structured interview with Mr. Athanasios Goulioumis, Sales Director of British Bulkers. His answers, in combination with information drawn from the official website of the company, were used in order to provide the company’s internal analysis (SWOT Analysis), describe the overall CSR approach of the company, as well as collect financial information regarding sponsoring “Soldiering On Through Life Trust”, so as to conduct a Cost-Benefit analysis to illustrate whether British Bulkers should keep on investing in the abovementioned sponsorship from a financial point of view. The interview was held in September 2015 at the premises of British Bulkers and it was based on an interview guide, which is available at Appendix 1 of this extended essay....

Goulioumis, important information about British Bulkers and its internal environment was gathered, both in general, and in terms of the company’s CSR initiatives. In combination with the information collected through the company’s website, the following strengths, weaknesses, opportunities and threats emerged:

Strengths
Full package of ship management services
Novel economic and overall business performance during the last five years
Safety, quality, honesty, and dedication the core business values of the...
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