Cosmo Girl Research Paper

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There are thousand of magazines that cover any interest, some times the choices can be over whelming. However despite this difficult choice, every women will go through their “Cosmo girl” phase. What is a “Cosmo girl” you ask? According Raiiyn, “The Cosmo Girl is a woman who is a leader in every way. She is a beautiful, sexually active and usually single woman in her early twenties to mid thirties. She is a city girl working in the Corporate World. Financially secure, she doesn't need a man or help.” The language used in Cosmopolitan is not easily understood by all readers. It targets young females as Cosmo girls. Orwell discussed his fear that language could have the power change someones thoughts, however he never would have thought …show more content…
A pun can have a humorous effect, using a word that suggest two or more meaning, or a similar word having a different meanings. Cosmo puns in advertisements attract the readers through humour. For example “Buckle UP” was used to advertise sandals in the March 2013 Cosmopolitan magazine (220). Of course when someone says “Buckle UP” you might think of someone telling you to put on your seatbelt. However Cosmopolitan magazine thought outside of the box to advertise Gucci sandals with buckles. Some might think this is very clever, encouraging them to purchase the product. Cosmo also does a fair bit of ads for your average grocery store products, but with a twist. “Tropicana Orange Juice, for a sliming feel” ([141]). Not only has the bottle slimmed down dramatically, but so has the sugar content, with 50% less sugar. Of course flipping through a Cosmopolitan magazine and seeing the words “get turned on” everyone is automatically thinking of something sexually related ([152]). As a reader continues they will find out it is a clever way of selling a “Conair Spin Brush.” Nothing about the product mentions if it even “turns on,” it just comes across as a simple hair brush. Nothing spices up water more than a flavour enhancer. Dasani presents “waters main squeeze” a pink lemonade natural fruit flavouring ([93]). The product is implying that it is water “best friend” that the two belong …show more content…
Many manufactures use meaningless phrases to confuse their customers into buying their product. Food Buzz claims to “Wake up your Water”. Although it sounds great, there is no deeper meaning behind it. There is no science behind “waking” up water. Whats the first thing you think of when someone says, “Heavenly touch”(160)? Some my say a hug from their mother, or perhaps even something spiritual, there is a wide range of things. What about wearing “Riders by Lee” Denim jeans? This phrase is very over used and has lost its specific meaning in its entirety. Now, everyone has heard of the over priced “Smart Water” and the beautiful Jennifer Aniston spokeswoman. But what separates it from the other water manufactures? “Vapour-Distilled water, inspired by the clouds,”([225]) first looking at this phrase I had no idea what it meant so I decided to break it down. Vapour is a substance diffused into the air, distilled water is boiled water, and keeping in mind this is all “inspired by the clouds.” There is too much unnecessary language in this advertisement that makes the product sounding bad when analyzed.
If any women wishes to understand Cosmopolitan magazine in its entirety, they must fully transform themselves into a Cosmo girl. “The success of Cosmopolitan relied on the philosophy that nothing is better for a woman than to be sexually desirable” (Brown). Despite the jargon,

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