Cosmetics Industry in the Philippines

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Topics: Cosmetics, Gel, Water
THE COSMETICS INDUSTRY
Few cosmetic ingredients are manufactured in New Zealand, and the cosmentic industry here involves mainly blending and packaging. However a wide range of products is made by a considerable number of companies. In this article the following products are discussed: • Surfactant mixtures for cleaning - shampoos, bubble baths, facial scrubs etc. • Stabilised emulsions - moisterisers, sunscreens etc. • Concealer products - make up • Alcoholic and hydroalcoholic solutions - colognes, toners, aftershaves etc. • Alcoholic and hydroalcoholic gels - hair gels, fragrance gels • Solid wax products - lipsticks. leg wax etc. INTRODUCTION Cosmetic manufacturing in New Zealand is a fairly simple industry, with manufacturing being limited mainly to blending and packaging. Few of the ingredients are made in New Zealand, and there is a trend for the final manufacturing to move offshore as the multinational marketing companies consolidate their manufacturing in fewer sites around the world. In spite of this there is a vigorous and varied local manufacturing industry making a wide range of products, often on a contract basis to the multinational brand name holders. In the main the industry in New Zealand industry is made up of relatively few multinational manufacturers, several multi-disciplinary contract manufacturers, and a wider group of small companies which manufacture and market their own products. This importance of contract packers in the New Zealand industry is typical of what happens in other parts of the world this has come about partly because of the internationalisation of cosmetic brands, and partly because the skills involved in marketing and making cosmetics are not necessarily the same. There are of course exceptions to this latter point - at the time of writing (1998) Revlon and Gillette each has their own plant in New Zealand, as does Lever Rexona and Colgate Palmolive. The pattern of the last few years has been for the larger players to seek

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