Corporate Summary

Topics: Southwest Airlines, Strategic management, The Coca-Cola Company Pages: 2 (834 words) Published: November 3, 2014

Corporate Strategy Analysis Discussion SummaryMaliaka M. McClendonMGT/230October 27, 2014Leslie HallCorporate Strategy Analysis Discussion SummaryCorporate strategy identifies the set of businesses, markets, or industries in which the organization competes and then distribute the resources among the businesses. With four basic alternatives when using corporate strategy in the planning function of management are concentration, vertical, integration, concentric diversification, and conglomerate diversification. Once I reviewed the Destination CEO videos regarding Coco-Cola, Southwest, Airlines, VF Corporation, and Xerox, the team will discuss and individually summarize how each corporation use different strategies in operations. Coca-Cola CEO Nevilee Isdell had retired from Coco-Cola in 2001 he was with them for 35 years. Once he left Coco-Cola, sales began to drop, the turnover rate was high and became the norm, everyone moral was low and it was threating the company future. The board of directors came to a decision for Mr. Isdell to return to the company hoping to reverse the sluggish performance in the company. Upon his return he observed the need for a new strategy and change, once seeing how one of their top competitors Pepsi has integrated into fast food and the snack industry. Pepsi also expanded their business umbrella with Gatorade and Frito-Lay. Once the team sat down the agreed to using vertical intragartion strategy, Coco-Cola bought the product vitamin water, the put a jump on the non-carbonated beverage sector of the market, and expand a selection within the industry. Creating new flavored products like coffee Blak coke, Envigo, a carbonated green tea were added to increase profitability and make a change in the global market. Coca-Cola is trying to gain control the global market through aggressive strategy and branding campaigns, with its carbonated and non-carbonated beverages. Other Airlines struggle to maintain profits due to increasing...
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