corporate study

Topics: Marketing, Mobile phone, IPhone Pages: 2 (648 words) Published: April 16, 2014
Marketing: Select two products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. Name Course number Instructor’s name Date Promotion is an aspect of the marketing mix dealing with the nature of communications, how this communication is rendered to customers through different channels. It is important to understand that promotion does not work in isolation because other aspects of the marketing mix such as price, product and distribution work to enhance product promotion strategy as part of marketing (, 2013). This paper outlines the promotion strategy using the factors that are related to the development of effective promotion strategies namely segmentation, targeting, messaging and positioning for the Special K protein Plus breakfast cereal and motorized treadmill exercise equipment by ICON Health & Fitness. To segment the market for special K protein plus breakfast cereal which provides one an opportunity to eat healthy and reap benefits of an attractive body is influenced by demographical factors Questions/Tasks - Write a paper in which you respond to the following: Will Google's Android be successful? Defend your position in terms of whether being available to more phone companies will offset the supposedly technologically superior Apple iPhone which is available only through ATT&T. The Situation Google's Android is availabe to any and all cell phone carriers. Apple's iPhone is available only through ATT&T. Submit your 3-4 page paper to Coursenet. Expectations In answering the question make reasonable assumptions, (clearly you won't have the same information available to you as the actual manager, e.g. about competitors, but make some assumptions and follow through in your analysis). You...
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