Corporate Strategy Analysis Discussion
Corporate Strategy Analysis Discussion
Sherry Highsmith
MGT/ 230 February 16, 2015
Steve Smith
Corporate Strategy Analysis Discussion The Destination CEO videos offered a great insight into the lives of the
people that have to run the huge organizations. It seems as if all of them have
been faced with a challenge somewhere within their careers. The following
paper will discuss the different corporate strategies: growth, stability, and
renewal. It will also discuss how each CEO used the planning function of
management which are concentration, vertical integration, and
diversification.
Corporate Strategy Analysis Discussion
After watching the video about Southwest Airlines CEO, Gary Kelley, the
strategies he uses are nearly word for word what we came up with as a
group, as stated by the video. He uses a very simple model; “to keep costs
down, fly all same planes, 737s, so parts and maintenance are easy, treat
customers as kings and queens, and employees even better.”
(Businessweek, n.d). He treats his employees like family and friends by
asking them about their days and how they are doing. We believe that by
not dehumanizing his staff, Kelley is creative a familiar feeling within the
company and it helps maintain a lower turnover rate of the staff. That alone
is a way Kelley is keeping costs down.
The Coca-Cola board brought Nevel Isdel, CEO of Coca-Cola back from
retirement. His view was, that instead of “globe-trotting, and introducing
Coca-Cola to new markets and countries, it would be more successful to
acquire new companies.” Although successful, as a group we felt that this
kind of attitude is what initially may have caused the slump in sales for
Coca-Cola. The video references how the board of Coca-Cola is hard to
work with and had driven away 2 CEO’s before deciding to bring back Isdel
from retirement. The strategies used by
Sherry Highsmith
MGT/ 230 February 16, 2015
Steve Smith
Corporate Strategy Analysis Discussion The Destination CEO videos offered a great insight into the lives of the
people that have to run the huge organizations. It seems as if all of them have
been faced with a challenge somewhere within their careers. The following
paper will discuss the different corporate strategies: growth, stability, and
renewal. It will also discuss how each CEO used the planning function of
management which are concentration, vertical integration, and
diversification.
Corporate Strategy Analysis Discussion
After watching the video about Southwest Airlines CEO, Gary Kelley, the
strategies he uses are nearly word for word what we came up with as a
group, as stated by the video. He uses a very simple model; “to keep costs
down, fly all same planes, 737s, so parts and maintenance are easy, treat
customers as kings and queens, and employees even better.”
(Businessweek, n.d). He treats his employees like family and friends by
asking them about their days and how they are doing. We believe that by
not dehumanizing his staff, Kelley is creative a familiar feeling within the
company and it helps maintain a lower turnover rate of the staff. That alone
is a way Kelley is keeping costs down.
The Coca-Cola board brought Nevel Isdel, CEO of Coca-Cola back from
retirement. His view was, that instead of “globe-trotting, and introducing
Coca-Cola to new markets and countries, it would be more successful to
acquire new companies.” Although successful, as a group we felt that this
kind of attitude is what initially may have caused the slump in sales for
Coca-Cola. The video references how the board of Coca-Cola is hard to
work with and had driven away 2 CEO’s before deciding to bring back Isdel
from retirement. The strategies used by
References: Businessweek (n.d.). [Video file]. Retrieved from Vimeo website: https://www.google.com/search?client=safari&rls=en&q=https://newclassroom3.phoenix.edu/Classroom/%23/contextid/OSIRIS:45384918/context/co/view/activityDetails/activity/f753a241-1ff4-4d49-ab6b-c60e51e3f493/expanded/False/tab/&ie=UTF-8&oe=UTF-8