Corporate Strategy
SIBM Pune | Business Strategy Assignment-1 | Priyanka Pandit, Roll no-34131 | | Marketing-A | 2/16/2012 |
Environment analysis and SWOT analysis for Aakash tablet and future strategies for Aakash tablet |
The vendors for the Aakash tablet are Datawind and the development of the tablet was carried out by Datawind in association with IIT-Jodhpur (Rajasthan).
SWOT analysis:
Strengths:
* It has powerful specifications and great features: * The phone display is very good with a size – 190.5×118.5×15.7mm and screen size – 7” resistive * It is light weight, weighing just 350gms * It has the latest version of Android operating system-Android 2.2 * It has a powerful processor of 366 MHz, plus Graphics Accelerator and HD Video Co-processor * It has a memory capacity of 256 MB RAM and a storage of 2GB which is expandable up to 32GB * It has Connectivity through 2 full sized USB ports * It has a powerful battery of 2100mAh which can run for 3 hours * It has a camera and video conferencing facilities * The Aakash tablet comes with the option of Wi-Fi connectivity to browse internet and it does have a SIM card slot too. It also has its own browser- Datawind Accelerated Browser * It has inbuilt cellular modem and Subscriber Identity Module (SIM) * It coalesces access to available data in one device * It is priced low at Rs 2,276 (approximately $50) and approximately Rs. 1500 for students * Any device with access to the Internet can be a powerful learning device. For older students, there are many websites that provide huge opportunities for learning, many of them free
Weakness:
* The device has certain problems such as * The screen is rather unresponsive. * It also heats up really fast, which means in the heat and dust of India, it could face problems. * It connects to the internet only using Wi-Fi, which means if a student is travelling or in
Environment analysis and SWOT analysis for Aakash tablet and future strategies for Aakash tablet |
The vendors for the Aakash tablet are Datawind and the development of the tablet was carried out by Datawind in association with IIT-Jodhpur (Rajasthan).
SWOT analysis:
Strengths:
* It has powerful specifications and great features: * The phone display is very good with a size – 190.5×118.5×15.7mm and screen size – 7” resistive * It is light weight, weighing just 350gms * It has the latest version of Android operating system-Android 2.2 * It has a powerful processor of 366 MHz, plus Graphics Accelerator and HD Video Co-processor * It has a memory capacity of 256 MB RAM and a storage of 2GB which is expandable up to 32GB * It has Connectivity through 2 full sized USB ports * It has a powerful battery of 2100mAh which can run for 3 hours * It has a camera and video conferencing facilities * The Aakash tablet comes with the option of Wi-Fi connectivity to browse internet and it does have a SIM card slot too. It also has its own browser- Datawind Accelerated Browser * It has inbuilt cellular modem and Subscriber Identity Module (SIM) * It coalesces access to available data in one device * It is priced low at Rs 2,276 (approximately $50) and approximately Rs. 1500 for students * Any device with access to the Internet can be a powerful learning device. For older students, there are many websites that provide huge opportunities for learning, many of them free
Weakness:
* The device has certain problems such as * The screen is rather unresponsive. * It also heats up really fast, which means in the heat and dust of India, it could face problems. * It connects to the internet only using Wi-Fi, which means if a student is travelling or in