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Corporate Sponsorship In Schools

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Corporate Sponsorship In Schools
Cumbersome, consistent advertisements. Lack of imperative school funding. Money problems for once-flourishing companies. These issues have deep roots in the system of an establishment – many of which are hidden from the eyes of the public. These issues arise in a community with the lack of outside support from corporations or organizations. Corporate sponsorship, the marketing or a certain company in exchange for recognition, has acquired a bubble of tension regarding its policies. An ongoing argument, concerning whether or not corporate sponsorship should be allowed within schools, debates on the negatives and the positives of permitting extraneous companies within our children’s learning environment. Is their lasting impact worth it? Signs …show more content…
To begin with, corporate sponsorships generate money for the schools that otherwise would have been difficult to raise. These companies, such as Soprano’s Pizza who has sponsored the Mill Creek Magic Miles for the past several years, donate or pay often whopping amounts of money to schools to have their company’s name on the back of t-shirts, signs, logos, or announced. The money, such as in the Mill Creek race of Central Bucks South’s Run for the Heart 5k, goes toward funding the race in circumstances where the money needed might not have been financed, which is just one way the funds raised can help. Likewise, the school can benefit from improvements or advantages of the company’s brand. If a technology company sponsors a school, its sports teams, or a fundraising event, chances are that the company will endorse replacing the computers in the building for brand-new ones, each representing that company’s name. An event such as this occurred with Central Bucks South girls’ lacrosse. With Under Armour as a big-bucks sponsor, the team received new, pristine uniforms to replace the shabby older ones, and they were additionally given a discount toward Under Armour merchandise, embroidered with South’s logo, their names, or a symbol. Sales increased due to the discount, and Under Armour became am even more recognized brand among athletes and students in the school’s community. Mass sponsorship is one way a corporation can sneak its way into a school’s environment and make money within just one are, and also branch out. Just like the supposed negatives of corporate sponsorship, many people may assume that these companies would take advantage of the fact that they could target their teenage audience in the wrong ways. However, we have to consider what any fruitful, high-achieving school would allow within their walls. Corporations promoting

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