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Corporate Sponsorship In Schools

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Corporate Sponsorship In Schools
Schools today have many different ways of acquiring greatly needed funds for their students. Some schools hold fundraisers or use money from taxes, but some others have discovered the world of corporate sponsorship. While the short term outcome and benefit of corporate sponsorship is obviously the money for schools and students, is the increased advertising in schools really a benefit to the children in the long run? Everyday students are expected to perform at their best in and out of the classroom. They should strive to do their best in school and also for a sport, if they happen to play one. There is a lot of stress involved in the pressure to do well in school and in school related activities. So wouldn’t one think that added distractions …show more content…
If a school is sponsored by only one brand or company then the students are limited to products produced by that one company. For instance, students may only have Lays chips available and they are then unable to branch out and try new types of chips. Students would be restricted to only one company’s products and they wouldn’t get to experience everything there is to offer (Sponsorship in Schools). High school should be about discovering new things and having opportunities and making your own choices. Corporate and school partnerships crush those opportunities and chances to uncover new things. Students should not have products and certain brands thrust upon them without a …show more content…
Students don’t want to be embarrassed when asked what logo they are wearing, or when they have to eat and drink a strange company’s product, all just so their school can make some quick and easy cash. For example a soccer team may have to drink only Dasani water out of Dasani bottles, and students may not want to drink that water for whatever reason. If the students were able to decide on which companies were allowed to sponsor their school that would be a great learning experience for students. This could be accomplished by students voting on prospective sponsors. That could possibly be a part of a business course, where students get to interact with companies and gain experience.
The products that are endorsed by schools can also be contradictory. For instance, if a school has a Pepsi logo on the sports scoreboard, what kind of message is that sending? That it’s okay and healthy for athletes to drink soda while participating in sports? That kind of advertising is confusing and misleading to

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