Corporate Sponsorship

Topics: Advertising, Education, Sponsor Pages: 2 (760 words) Published: November 15, 2010
Schools today have many different ways of acquiring greatly needed funds for their students. Some schools hold fundraisers or use money from taxes, but some others have discovered the world of corporate sponsorship. While the short term outcome and benefit of corporate sponsorship is obviously the money for schools and students, is the increased advertising in schools really a benefit to the children in the long run?

Everyday students are expected to perform at their best in and out of the classroom. They should strive to do their best in school and also for a sport, if they happen to play one. There is a lot of stress involved in the pressure to do well in school and in school related activities. So wouldn’t one think that added distractions in the school environment are a negative result of sponsors? That’s exactly what corporate sponsorship is, an unnecessary distraction. Companies that have their logos plastered all over the school are not helping the students achieve academically. The blaring posters and signs around the building steal student’s attention away from learning. A school shouldn’t be characterized by the brands that sponsor it, but rather by the education it serves. The purpose of a school is to provide a child with an impressionable education. That education would be worth more if it was not tainted with ads from places like McDonalds and Dunkin Donuts. A high school career should be remembered by the education received there and not the brand of products that the students were given. Another reason why corporate sponsorship in schools is damaging is because it limits the choices and freedom students can receive. If a school is sponsored by only one brand or company then the students are limited to products produced by that one company. For instance, students may only have Lays chips available and they are then unable to branch out and try new types of chips. Students would be restricted to only one company’s products and they wouldn’t get...
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