Corporate Social Responsibility at Dhl

| CORPORATE SOCIAL RESPONSIBILITY | | For a transport and logistics company of your choice, critically discuss the company’s approach to Corporate Social Responsibility | C.S.R – D.H.L | |

THE UNIVERSITY OF HUDDERSFIELD – STRATEGIC MANAGEMENT – DR ANDREW JENKINS

TABLE OF CONTENTS
Table of Contents........................................................................................................2
Executive Summary.....................................................................................................3
Introduction..................................................................................................................4
Chapter 1 - What is CSR & why is it important?..........................................................5 1.1 CSR definitions.................................................................................5 1.2 Founding father of CSR ...................................................................5 1.3 CSR within an organisation..............................................................6

Chapter 2 - Critiques of CSR.......................................................................................7
2.1 CSR critics & their criticisms............................................................7
Chapter 3 – DHL Case study.......................................................................................8
3.1 CSR according to DHL.....................................................................8 3.2 Critical discussion of DHL’s approach to CSR.................................8
Conclusion.................................................................................................................12
References................................................................................................................13

------------------------------------------------- Executive Summary

References: 1. Bhattacharya, C.B. and Sen, S. (2004). Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. California Management Review, 47, pp. 9–24. 2. Watts, P. and Holme, R. (1999). Meeting Changing Expectations.Corporate Social Responsibility. Geneva: WBCSD, Available from URL: http://www.wbcsd.org [accessed 22 November 2012] 3 4. Carroll, A.B (1999) Corporate Social Responsibility: Evolution of a Definitional Construct, Business & Society September 1999 38: 268-295, 5 6. Horrigan, B. (2010) Corporate Social Responsibility in the 21st century: Debates, models and practices across Government, Law and Business. Cheltenham, Edward Elgar Publishing Ltd. 7. Garriga, E., & Melé, D. 2004. Corporate Social Responsibility Theories: Mapping the Territory. Journal of Business Ethics, 53(1-2): 51-71. 8. Crowe, R. & Bach, O. (2000) Corporate Social Responsibility: A management report, Croner, [online] Available at; http://www.croner.co.uk/Croner/Docushop/CSRexecsum.pdf.pdf [Accessed 25th November 2012] 9 10. Carroll, A. B. 1979. A three Dimensional Conceptual Model of Corporate Performance." Academy of Management Review 4(4): 497-505. 11. Schwartz, M & Carroll A.B (2003) Corporate Social Responsibility – A three domain approach, Business ethics quarterly, Vol.13, Issue 4 12 19. Henderson D. (2001) Misguided Virtue: False Notions of Social Corporate Social Responsibility, New Zealand Business Roundtable, June 2001.